With football season now in full swing, everyone is wearing their favorite team jersey, talking up their team’s success, and undoubtedly expecting big wins and accomplishments for their team. What makes this American sport a favorite among many is that there is always something brewing. From drafts and trades, to injuries and outstanding plays and performances, football season certainly doesn’t go unnoticed. Even fantasy football has become an increasingly popular pastime – and football fans are serious about their team picks. So, what do football and SEO have in common?
If you work in SEO, your main goal is to make it to the top. Well, the same can be said about football. But, they have more in common than just winning. It’s also about perfecting a winning strategy.
Have a strategy
To win anything, you need a game plan. Like designing a play in order to score a touchdown, you need to put together a strategy to help your website make its way to the top. Do you have the right set of tactics for your marketing efforts? Are you able to measure, track and adjust your tactics?
Know your competitor
This is one of the most important points in your game plan. Just like knowing the current standing of an opposing football team, where does your competitor stand in the SERPs? What is your ranking in comparison to theirs? If they are higher than you in the Google standings, what actions are you going to take to move above them? How do they promote a similar product or service, and how can you promote yours better?
Work as a team
Just like a coach needs his team to execute a play, you need a team of online marketers to work together to help you reach your goal. From developers to link builders, content writers and social media marketers, it’s important that you are all aware of the strategy for a successful play.
Be willing to improve
No one ever made it anywhere by sticking to the same routine. If a game plan has failed, why continue to run the same plays? The same theory can be applied to SEO campaigns. If you want to make it to the top of the SERPs, you can’t always stick to the same strategy – you need to discover and find new and better ways to get to the top.
Play by the rules
While football players have referees and whistles, marketers have Google algorithms. You have guidelines to play by to ensure that you play fair. It’s crucial that you play by Google’s rules and make it to the top without performing black hat techniques. A skilled and experienced SEO company will go about winning the right way.
In football and SEO, you don’t want to just win, you want to get noticed. Press releases, articles, blogs and social media are all intricate parts of putting your business in the spotlight. When an SEO campaign works properly, you’ll feel the need to celebrate like a receiver who just snagged a touchdown for the victory.
Happy April Fool’s Day, everyone. I hope you are all enjoying playing pranks as much as I am. I mean, I have already sent the Google Nose BETA to my entire family. And the great thing about the annual Google prank is it doesn’t hurt anyone, but still offers a good chuckle.
Unfortunately, the tricks of poor SEO information on the Internet aren’t revealed to be a joke until they impact the bottom line of your business. Today, we will look at common misconceptions that have as much validity as a bad April Fool’s Day ruse.
1. SEO Your Site and Forget it – “Set it and forget it” may be a great tagline for infomercials selling cooking equipment, but it’s terrible SEO advice. Updating your site once can provide a nice little boost, but it’s optimizing your site continually with fresh, relevant and informative content that will truly produce your results. If your “SEO expert” is preaching a one-step solution to your Internet marketing needs, they should scream, “April Fool’s” at the end of their statement.
2. Google Doesn’t Notice Link Building Strategies – With each new update, Google changes their algorithms to better “understand” the needs of their users. In other words, all SEO work should be done to enhance the experience of visitors on your website. Edgier tactics that we would consider “black hat SEO” will result in penalties that could cause your rankings to plummet.
3. All Links are Good Links – Thinking all links back to your site are created equal may be the biggest SEO joke of them all. As mentioned previously, after the Panda update, many sites that used “black hat” tactics were penalized by Google. Having links back to your website from one of these penalized sites is doing your website more harm than good. There are also link farms and many other sources of useless links. When you work with WebiMax, you will discover that our link building services only utilize links that are worth having, and the proof is in the positive results experienced by our customers.
4. Search Engines Love Keyword Density – Keyword density in your web content is a lot like the pitch count in baseball. Everyone has an opinion on the perfect number, but in the end, if the pitcher is getting outs or the user is getting the information they need, it’s all good. Every page on your website should be sculpted to meet the needs of the end user. When this happens, your keywords will fit in naturally and your links will fall into place.
5. Rankings Are Paramount – This would make for a great April Fool’s joke because it is so believable. After all, isn’t rising up the search engines what it’s all about? In actuality, conversions are what it’s all about. The amount of traffic driven to your site is only as good as the people who are compelled to take actions. If a website isn’t tailored to encourage sales, people will leave without any desire to return.
Keeping these things in mind and working with WebiMax to use proven organic Internet marketing strategies can have an incredible impact for your business, and as our testimonials show, that’s no joke.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Over the past several years, search engine optimization (SEO) has become increasingly popular for businesses of all shapes and sizes. Although large scale corporations and well-known retailers may rely primarily on TV and print for most of their advertising efforts, many companies also supplement their marketing campaigns with SEO-based operations online. What used to be a relatively unknown advertising method has now become a common business strategy for countless retailers, restaurateurs and service providers the world over.
Seeing recognizable companies using such innovative and forward-thinking marketing techniques is food for thought for any small or medium business owner. As such, many mom-and-pop and entrepreneur companies are jumping onto the SEO bandwagon in hopes of getting more customers to buy their goods or services. Inevitably, many interested people research search engine marketing only to find themselves overwhelmed by the amount of information they need to absorb. While SEO certainly isn’t the most approachable online marketing field, there are a few reliable methods that SMBs can use for becoming more search engine-friendly. In particular, business listings are a quick and easy way to engage web traffic for any SMB owner.
Get your Business Listed with Popular Search Engines
A major detriment for any company, remaining unlisted with a search engine is a surefire way to getting overlooked by potential customers. Anyone who has ever searched for a business on Google has no doubt noticed how the first few search results often display contact information for potential keyword-to-business matches. Search engine users often click on these results for quick contact information such as phone numbers, addresses and business hours.
Scoring the high traffic spot on the SERPs is easier than some SMB owners may realize. By going to Google Places or Bing Local and setting up a listing for a company, one will be able to contribute the necessary information to show up well on search results. Although having a business’ name as the search term doesn’t allow for much in the terms of keyword rankings, the users who use that keyword are far more likely to click on the link and contact or interact with the company in question. For added effect, be sure to add plenty of photos for a more robust listing.
Once a Google Places or Bing local profile has been established, a SMB owner will want to look further into potential SEO services or PPC management options. If readers have any further questions about how to get a listing set up, I can be contacted at email@example.com.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated search engine optimization firm in the United States, announced that the company received the Best In Class Interactive Media Award ™ for 2011 (marketing category). The Interactive Media Awards annual competition is open to individuals and organizations that design, develop, manage and support websites. WebiMax was also rated the top Web Design firm by TopWebDesignAgencies in early 2011.
“It is an honor and a privilege to announce WebiMax has won the Best In Class Interactive Media Award (marketing category) 2011”, states Wisnefski. “This prestigious award is a tribute to our company and illustrates the hard work and dedication set forth by our internal team of web designers and developers”.
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements.
“At WebiMax we employ the industry’s most skilled and talented personnel in order to deliver the highest quality results to our clients”, furthers Wisnefski. “In just 3 short years we have grown from a small start-up in 2008 to an internationally recognized SEO services firm and this award demonstrates our expertise in our industry. I want to personally thank the Interactive Media Council for their dedication and review of all the applicants that entered this year’s contest”, concludes Wisnefski.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the annual competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.