For the last twenty years, numerous SEO companies and internet advertisers have depended on keywords as being a guiding light for search engine indexers and site crawlers. A tactic commonly used by ethical and unethical online marketing agencies alike, heavily emphasized keyword implementation was so pervasive throughout the web development community that almost everyone has come to rely on it. Of course, this all started to change with the arrival of Google’s Panda updates as well as the recent release of Penguin. Now, webmasters are looking for ways to remain relevant to Google and other search engines while revising their own operations.
Smart Keyword Use: Only When Necessary
As Google made clear in its original announcement of Penguin, high-quality content is at the top of the company’s desired SERP content. The implications of this demand for engaging webpages is many, but in this case we’ll focus on the greatly reduced effect of what is known as “keyword stuffing.” This practice describes the rather unscrupulous behavior of repeatedly using key phrases and terms in order to game a search engine and artificially strengthen their relevance to the page or site in question. In the past, too many marketing agencies would repeatedly stuff their clients’ online properties with keywords, but these days search engines have become smart enough to know the difference between spam and good content.
As a result of this, everyone needs to get on the same page (pun not intended) as Google and emphasize the importance of interesting and unique content over questionable optimization methods. Although the world’s biggest search engine still uses keywords to categorize and archive pages, the repetition of a key term throughout a page means that Google’s search algorithm now regards it as having a low value. As a result, business owners and webmasters should use focused keywords only as needed.
Keyword Limitations Lead to Quality Content
While being forced to use a keyword conservatively may sound like a hassle, the fact is that it actually yields a number of benefits. For one thing, putting a limit on one’s keyword use leads to content that is fresher and also more interesting to read. Content writers should also use the situation to explore more interesting and more varied topics. For example, a keyword such as “car engines” may be the focus of a page, but that doesn’t mean that the content needs to be all about that term. Instead, users can choose to focus on the way engines work in classic automobiles versus top-of-the-line racing cars or other topics.
Even though the new obstacles set forth by the Google Penguin and Panda updates may be a thorn in some SEO developers’ sides, it’s really just another way to motivate website and blog owners to create content that users will read and maybe even share. For further advice regarding how to use keywords in this post-Penguin world, I can be contacted at email@example.com.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Is your website over-optimized? Watch out because Google is cracking down on sites that are over-optimized and penalizing them.
The penalty is presumed to be introduced within the month and is aimed at sites that are cheating the search system. Sites that are penalized will be removed from Google’s index and will not be crawled by search engines, ultimately becoming non-existent to search engines.
“Google is looking at sites by ‘people who sort of abuse it whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they’re doing to sort of go beyond what a normal person would expect in a particular area,” said Google SEO engineer Matt Cutts.
The purpose of the penalty is to give each website a fair shot at ranking well in the SERPs. There are websites that contain unique content but low rankings. And then there are sites with heavy SEO focus and low quality content, but rank well in the SERPs. Google’s focus is to allow websites with low rankings but quality content to gain a better search engine ranking position.
Cutts added that Google already looks at actions such as keyword stuffing and link exchanges as spam signals in Google’s algorithm.
“It’s widely believed that keyword stuffing and link exchanges are already spam signals in Google’s algorithm, so either Google intends to ratchet up the amount of penalty or dampening that those spam signals merit algorithmically or they have new over-optimization signals in mind as well.”
So, while you want your website to appear higher in the SERPs to gain more traffic, search engines have their eyes out for those who go above and beyond, surpassing organic tactics and following black hat techniques. Therefore, it’s important to ensure you’re not using any backdoor practices to beat the search system.
Here are a few tips to help your site avoid being penalized by Google:
- Create titles that describe the page best with keywords in mind
- Watch your keyword density
- Write creative and fresh content, don’t take content from another source and don’t place duplicate content on pages
- Use guest blogs for backlinks
- Don’t create inbound links that come from your own site
- Create high quality links
- Write creative anchor texts
- Take note of your page loading time as this is a major sign that your page is over-optimized
Do you know a lot about the behaviors of Web browsers? It is the duty of a PPC management service to study such things in addition to orchestrating and monitoring your pay-per-click campaign. Web browsers are very capricious; they are met with a humongous amount of information and do not spend much time on one page unless truly captivated. Landing pages are designed to captivate a targeted audience in order to persuade them to make an intended action (make a purchase; signup for a newsletter; etc). The following post addresses ways a PPC management service orchestrates efficient landing pages.
Read more about WebiMax, one of the global PPC Agencies of choice.
Landing page design and content is to be succinct and impactful. Good content does not spend a lot of time celebrating the goods and services, yet focuses on how those goods and services serve as a solution to common desires and problems. As stated, the attention span of a Web browser is limited; PPC management services make sure content is persuasive and catchy.
Landing pages usually are situated with a form so potential customers can relay their demands to your Web site. Lead forms are to be short while asking only for the most important questions. Web browsers do not want to be met with a lot of questions; they want to get to the end result while not spending a lot of time with multiple steps to get there. A PPC management service can engineer a short lead form to affix to the landing page.
PPC management services spend a lot of time testing and retesting inserted images placed on the landing page. Images are useful in enticing a browser’s attention, yet they can also be detrimental in distracting the browser from making a desired conversion (such as filling out a lead form). PPC management services construct several landing pages using various images to see what attracts the quickest and most conversions.
At first, landing pages may appear only to serve an immediate purpose – to inspire browsers to make a conversion, yet seasoned PPC management services also use landing pages to further engage browsers with your brand. This tactic can be used to get users to order whitepapers; sign up for your site’s Facebook page; read a blog post; and more.
Are you ready to explore the benefits of leveraging a PPC management service? Visit our WebiMax site to learn more about what we can do for your business.
Search engine optimization can be a tricky process to understand if you are just starting out in the field. If you are one of these people, there are a few steps you can learn that will explain the SEO process in a more clear and concise way. The first phase is Discovery. Things included in this SEO step are discovering dynamic pages and improper URL names, current website traffic and keywords which drive that traffic, frequency in which content is being added and updated and current page rank, age of domain and length of time domain is registered.
After the Discovery phase comes the Analysis phase. This includes reviewing prime keywords and developing a list of keywords which will be focused on within the campaign, determining the overall need for additional content on the website and how detailed and involved this content should be and developing an action plan. Phase three is Implementation. During this phase you will most likely initialize a strategy meeting with the potential client as well as introduce the account manager, develop a process by which the website will provide frequently updated content (this can be done through blog posts), the creation of press releases, articles and bylined articles and lastly, the implementation of social media campaigns.
The last phase is Management. Once your campaign is “live” we provide weekly status updates for the tasks that we have performed during your monthly plan. Also, your account manager will be available, at this point, to discuss your campaign and any questions you might have. The SEO process should be an exciting time, as your website is on its way up in the optimization world. With these steps, you have nothing to worry about.
One of the main ingredients of a successful search engine campaign is the natural link building stage. Building natural or organic links is the most important part of an SEO campaign, and at Webimax we have developed an intricate four phase process to obtain and increase our strong organic link score. Each link building strategy has its own purpose and goal. Distributing Press Releases is a stage in your process that contributes to building health natural links.