Because we’re huge fans of Raven Tools, we had no choice but to offer you these 2 memes for your pinning pleasure:
The Visual Website Optimizer tool is a great addition to have on any site. It can help you increase conversions, sales, signups and any other goal a site holds. The tool can help increase these goals by the integrated use of A/B Testing. Well what is A/B Testing? A/B Testing can compare how effective different versions of a certain test can be. Whichever version turns out to have the better results, then that specific version will be selected as the one to run with.
The way the optimizer works on a website can be very cool. You will have the option to create and display two or more different versions of a specific web page. Once created, users will approach the same page but with varied layouts. Images, colors, headers, etc. will be altered to judge which layout works best. Data will be collected depending on what the user does when they are on that specific page. Whichever data shows a certain page with a better conversion, then that page will be selected as the main page to use. The editor which changes the headers, titles, images, and buttons and so on can be easily altered through the tool’s easy point-and-click interface. Did I mention that ZERO knowledge of HTML is required? You do not need to have any knowledge on HTML and any changes that are made on the website are very simple and easy to perform.
What Changes Mattered
Through the powerful multivariate testing you can easily identify which specific changes that were made on the website increased conversion and which changes did not help at all. Rather than just showing which page performed better, it will display exactly what it was on the page that caused it to perform better. It could be something simple like the color of a button.
You can keep track of revenue on the site and track all conversion goals. The reporting is always one of the most important factors because without it, then how would we know which version or layout of a site is most effective. You are able to get real-time data and real-time reports of all the test performances. You can view daily performance charts and then also look at performance trends that cover a span of time.
Behavioral & Geo Targeting
You can even go a step further and personalize your website to focus on your marketing strategies. You have the option to customize your web page rendering to each visitor to increase the sales. With the combination of multiple different targeting options, you can show a specific web page to a visitor that performs best for them. For example, if you want to show different content to different visitors, then the tool will measure their location, operating system and even the source from where they came from whether it is Google or Facebook and so on.
Any One Can Use It
This tool can help increase the chances of any type of conversion on any website. Through its great A/B Testing process, one can learn so much about the different possibilities of a web page. To add to all these amazing aspects of such a great tool, if anyone wanted to see different situations of how this tool works, they can see all case studies here. The Visual Website Optimizer has been used by some of the biggest names out there on the market like Microsoft, Hyundai, Disney and so many more. I highly recommend this tool to anyone that is trying to increase their conversion on their website, whether it be an e-comm, informational, form or any type of sale. A/B Testing is a great way to test out marketing strategies in the market today.
A special shout out goes to Nick Eubanks for his presentation of this tool at ShameOnUX.
Search engine optimization can be a tricky process to understand if you are just starting out in the field. If you are one of these people, there are a few steps you can learn that will explain the SEO process in a more clear and concise way. The first phase is Discovery. Things included in this SEO step are discovering dynamic pages and improper URL names, current website traffic and keywords which drive that traffic, frequency in which content is being added and updated and current page rank, age of domain and length of time domain is registered.
After the Discovery phase comes the Analysis phase. This includes reviewing prime keywords and developing a list of keywords which will be focused on within the campaign, determining the overall need for additional content on the website and how detailed and involved this content should be and developing an action plan. Phase three is Implementation. During this phase you will most likely initialize a strategy meeting with the potential client as well as introduce the account manager, develop a process by which the website will provide frequently updated content (this can be done through blog posts), the creation of press releases, articles and bylined articles and lastly, the implementation of social media campaigns.
The last phase is Management. Once your campaign is “live” we provide weekly status updates for the tasks that we have performed during your monthly plan. Also, your account manager will be available, at this point, to discuss your campaign and any questions you might have. The SEO process should be an exciting time, as your website is on its way up in the optimization world. With these steps, you have nothing to worry about.
If you are a do it yourself website owner you know the importance of using SEO Tools. They can help you save a ton of time rather than manually going through each task. Some of the best SEO tools are free SEO tools that accomplish what you need them to do. Currently I’m writing this blog post using a free SEO tool.
This is a free SEO tool I would recommend to anyone that writes content for the web. It tracks word count and keyword density on the fly. This is the best free SEO tool for tracking density while your are writing, that I have been able to find on the web.
Everyone that does search engine optimization knows the importance of keyword density for their pages. This Free Seo Tool is a god send. The keywords I’m targeting for this article are Free SEO Tool, Free SEO, SEO Tool.
• Keyword 1: Free Seo Tool – Density 4.71%
• Keyword 2: Free Seo – Density 5.49%
• Keyword 3: Seo Tool – Density 7.06%
The statistics above are for this finished blog post. I also set minimum word length at 3 characters so any words less than three characters are not tracked in this copy. This was another great feature of this Free SEO Tool. You can set Minimum word length at 2, 3, 4 or no character limit with this Free Seo Tool.
Search online for free SEO tools to help measure keyword density, link flow, on-site optimization, link building and many other SEO elements. Check some additional SEO resources at our last blog post
Here is the link for the Free Seo Tool.
As an Internet marketing company we use many Seo Tools some are Free SEO Tools and other SEO Tools we have to pay for. This is one I would pay for if I had to.