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Category: SEO

Category: SEO

The Anatomy of a Successful SlideShare

SlideShare is a global hub for content. It’s a powerful marketing tool that enables users to create engaging presentations. Since it’s owned by LinkedIn, its community unsurprisingly consists of professionals and B2B companies. With the combination of valuable information and eye-catching visual content, SlideShare can significantly improve your inbound marketing strategy. So what are the […]

The Perfect Local SEO Checklist for Your Business

Making sure your local business is easy to find online is a very important aspect of business. Fortunately, there are many things you can to do help your business expand its online visibility ranging from basic steps to highly detailed actions. Below is your go to checklist to make sure your business is on the […]

6 Ways to Help Increase Guest Post Engagement Like a Boss

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest […]

SEO Mobile Checklist

On April 21st, Google officially updated its algorithm to begin using mobile-friendliness as a ranking metric. This change, which Webmasters and digital marketers have dubbed Mobilgeddon, gives higher authority and ranking to website’s that utilize responsive web design and was instituted to improve mobile search results. It is certainly now more important than ever for […]

Why Google and Twitter’s Partnership is Good News for All

Social media’s relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they’re posted. Twitter CEO Dick Costolo states we can […]

The Past, Present, and Future of Linkbuilding

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it’s getting harder does not mean that link […]

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