Category: Small Business

Category: Small Business

Manager Monday: How Local Businesses can take advantage of Google Plus

A study published by the ad agency Chitika earlier in October of 2012 had found that over 24% of all Google search queries carried out have local intent. Yahoo and Bing users were slightly higher bringing the average of the 3 major search engines to just over 26%. With 1/4th of all searches on the […]

Two Ways Your Agency Might Be Messing with Your Marketing

  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass […]

Mastering the Art of the ‘Soft Sell’ on Social Media Networks

It’s a mistake that both SEO firms and users see time and time again. As more small business owners decide to market their company properties through social media, they end up blundering through the process with little results to show for their efforts. So the best and brightest minds of the faltering business scratch their […]

Don’t Panic: A SMB Owner Guide to Surviving the Facebook Blues

The last two weeks have been an incredibly stressful time for every web-focused company. Between Facebook’s recent woes concerning its IPO and General Motors pulling out of its in-network marketing, there’s been more than a little bit of uncertainty in the SEO and online marketing communities as of late. Many of our readers no doubt […]

What SMB Owners Can Take Away from Google’s Knowledge Graph

A few days ago, Google unveiled its newest search feature, Knowledge Graph, to network users. For those readers who are unfamiliar with the announced program, Knowledge Graph is being launched as a sidebar addition to the company’s search engine results. While the company’s SERPs will stay the way they’ve always been, the new feature will […]

Getting in the Conversation Between Social Media Users

Although social media users swap countless IMs and posts across PCs and laptops every month, most people fail to realize the amount of direct messaging that takes place between mobile device owners through those same social networks. According to a blog published just a few days ago on the New York Times website, a number […]

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