Among all the various search engines for which SEOs develop, it’s Google that time and time again gets the most attention from online marketing firms. Between continual updates to its search algorithm and ongoing releases for new user apps, the world’s biggest search engine company has truly become a force to be reckoned with. While competitors may try to get the edge on the company, Google’s current market share puts it well ahead of the pack.
According to a recent survey from comScore, Google controls over two-thirds of the search engine market at this point. Following in second and third place are Microsoft and Yahoo which saw around 15% of the average monthly search engine traffic each. While even a small percent of several hundred million users is nothing to scoff at, Bing and other search engine activity just pale in comparison to Google’s current user base. It’s because of this immense number of monthly users that small business owners need to focus on becoming better ranked in the Google SERPs.
Getting Friendlier with Google
It’s a given that a company will want to have a strong showing on Google’s result pages, but not everyone has the sort of SEO-focused behaviors in place necessary to rank highly. Although search engine-friendly website development and original content generation are top priorities for many web-savvy companies, most businesses drop the ball when it comes to establishing themselves with trending Google keywords and topics.
The Right Keywords at the Right Time
While it’s incredibly difficult for anyone to know for certain what needs to be done for a page to secure the number one SERP spot on Google, many internet advertisers recommend timely keyword selection for their clients’ websites. Since programs such as Google Webmaster Tools allow anyone to look up trending search terms and popular keywords, optimizing a webpage’s focused terms towards more effective ones is quite easy.
If a business owner finds that certain terms relevant to his or her industry are tracking better than others, improving a site’s ranking may be as simple as substituting a handful of keywords. Of course, it’s important to remember to never implement irrelevant keywords. More than ever, Google is cracking down on those sites that try to improve their rankings through keyword stuffing. SMB owners should only put in popular keywords when they are 100% relevant to the page’s existent content.
A Sociable Relationship with Google
As time goes on, Google+ is playing an increasingly more pivotal role in the company’s search engine. A few months ago, Google rolled out “Search, plus your World,” an initiative that includes content from Google+ in the main search engine results for those network users who are logged in. Due to Search+, more companies are becoming involved with the company’s social network in hopes that it will help their presence in the SERPs.
While the effectiveness of a strong Google+ campaign in yielding better traffic through organic rankings is still unproven, it’s something that many companies are actively pursuing. Even if activity on Google+ doesn’t result in significantly better SERP showings, the social media strength gained through a successful campaign on the network is still worth the while. Since Google+ is very much an up-and-coming social media network, more businesses should try to establish themselves on it to begin with.
As long as Google maintains its current growth and overall success, it will continue to be a major player in the SEO community. As such, it’s vital that businesses focus on the search engine as the primary source of their organic linkbuilding efforts. Should readers have any questions regarding how to get Google to notice their company, I can be contacted at firstname.lastname@example.org for information.
Like a prediction straight out of a 80s sci-fi movie, everyone from teenagers to adults is constantly connected to one another these days via mobile phones. Over the course of the last six years, the prevalence and speed by which Blackberries, tablet PCs and smartphones have spread have become increasingly pronounced. As I discussed several days ago, the mobile market is one that everyone is trying to tap into at the moment. Yet at the same time, there are far more ways to become noticeable to mobile users than simply being SEO-friendly and active on social media.
A new study published by the Pew Internet Project shows the importance of something business owners may ignore: customer reviews. According to the survey, a number of mobile phone users were asked about the frequency of their just-in-time search engine use. The results of the study claim that 30% of those people surveyed looked up reviews and other online content before deciding to patronize a restaurant or business. Although most companies take the time to market themselves directly and organically, more small business owners need to realize the importance of the sort of content that these last minute look-ups can provide.
Five Stars in Two Searches
While the average desktop PC user may spend long stretches of time researching a company or business exhaustively, mobile phone users are more accustomed to hitting only a handful of links or sites in their searches. Because of this, they often rely more heavily on those networks that list customer reviews. In particular, sites such as Yelp and Google Places are incredibly popular with the mobile user market at present as they give ratings, a business’ operating hours and other relevant information. It’s on these sites that business owners need to establish themselves in high regard with users.
A Loyal Customer Base Can Spread the Word
Although a company should never artificially inflate its rating on these sites, it should always motivate its regular clientele to go online and review the business. Friendly reminders and requests from a company’s staff can be all that’s needed to incentivize in-store customers to rate them online. Likewise, a business can also collect any testimonials for its own website. This can be a great way to increase the size of a site and add to its SEO-friendliness with relevant keywords found in the body of reviews (such as products the company sells).
Of course, efforts to improve a business’ customer rating should always be secondary to any central SEO or social media optimization work already being performed. For answers to additional questions, I can be contacted at email@example.com
As my fellow writers and I have recommended time and time ago, it’s a good practice for companies to use social media to supplement their other organic SEO activity. Due to the ever-increasing number of users found on networks such as Facebook and Twitter, many start-up or entrepreneur company owners are sharing their own original content effortlessly with the masses. Businesses that remain active with social media sites consistently see better traffic to their online properties than those companies that don’t retweet or post status updates. It’s an exciting time for small and medium-sized businesses to be sure, but many companies are finding that their success is somewhat limited and they don’t know why.
Although everyone touts the potential of a fully-engaged social media audience, there is also a general acknowledgement that knowing when to post a link can greatly determine the reach of one’s content. Obviously status updates about trending topics are most successful when people are not away from social media while celebrating a holiday or major event. In addition to paying attention to major events, getting a gauge on when social network users are likely online during the course of a given day is an important skill for any business owner or campaign manager to have. While developing a sense for user activity levels can be tricky, a new report released by Bit.ly can help give budding social media companies some help.
Traditional Social Media Posts Hit their Stride Early
Recent statistics from the popular link-abridging website show that popular social networks Facebook and Twitter actually see the most link activity during the earlier parts of the day. According to the site’s latest blog post, the two social media sites see their link click-through rates peak in activity starting in the morning and topping off sometime before 4 PM EST. In particular, Twitter link activity is at its highest levels between noon and 3 PM EST on weekdays, while Facebook does well during a similar timespan. Both networks see greatly diminished CTRs starting Friday and going through the weekend.
Image-Based Social Networks do well in the Evening
The Bit.ly report also states that image-centric social media site Tumblr sees the most users during the evening. From the end of the work day to around 10 PM EST, the CTRs for those links generated by Bit.ly often see their highest levels. According to the blog, Monday and Tuesday nights actually see strong activity. Friday nights are also great nights for posting on Tumblr, with heightened activity a result of the oncoming weekend.
Using these Reports Wisely
The statistics reported by Bit.ly provide more guidelines that anything else. SMB owners and social media campaign managers should always remember that the industry they work in and major events should be the prime indicators of when links should be distributed on social sites. On the average day though, the aforementioned timetables for posting should give those users who are unsure when to post their links a little extra direction.
For additional information about efficient link-sharing on sites like Facebook and Twitter, I invite readers to contact me at firstname.lastname@example.org. I am more than happy to reply to any inquiries they may have.
Everyone who writes about SEO has recognized Google’s Penguin update as the hot button issue at the moment. After a staggering 350,000 sites were affected by the company’s recent algorithm revisions, the SEO community fell into a bit of disarray over the topic. Across the board, reaction to the update has been mostly negative as only a few actually notable spam and aggregator websites were impacted by Penguin while thousands of respectable businesses were hit as well. It’s a subject that is generating a lot of buzz and has led to sites devoted to the subject and commentary from our own Jill Johnson.
Due to all the talk about the damage dealt by Google’s Penguin update, many small business owners have plenty of questions over whether their own websites could be affected. Since SEO development can be a complicated and often overwhelming subject, there’s a lot of uncertainty felt by site managers regarding what they should be on the lookout for. Although the mechanics behind Penguin are still very much unknown to the SEO community, Google has made it clear that there certain page elements that webmasters will want to avoid.
A SEO tactic almost as old as the internet itself, many disreputable online marketing agencies try to game Google’s site crawlers by placing as many possible keywords onto a page as possible. Better known as “keyword stuffing,” this technique is one that has been falling gradually into disuse as algorithms continue to be improved. Still, there are those web designers and black hat SEOs that insist on piling as many search terms onto a page as possible in hopes of more varied SERP showings.
According to Google, sites with excessive search terms are among those directly targeted by its Penguin update. As such, it’s important that one keeps his or her website clear of unnecessary keyword implementation. If a term is haphazardly thrown into a page’s content with little to no purpose, then they should be removed ASAP. The longer those keywords stay on a website, the higher the chance that Google will punish the site by either dropping its SERP placement or de-listing it entirely.
Despite how smartly designed most modern search algorithms are, some webmasters still try to exploit nonsensical text to add more weight to a page. The principle design mentality behind this black hat SEO tactic is that it’s the links that matter most and the other content is pointless. This sort of unethical optimization method is more common on article publishing directories and various spam sites rather than official websites.
Yet, regardless of how absurd these pages often look to readers, some web designers still try to add extra pages onto their sites devoted exclusively to pointless writing with preferred links. As the secondary focus of the Penguin update, irrelevant text is going to earn these types of sites a huge penalization from Google. As such, it’s important that webmasters take the time to reduce their sites’ content to relevant and purposeful content.
As new information about Penguin becomes available, we at WebiMax will relate these details to our blog readers. Should anyone happen to have any question at the present, I can be contacted at email@example.com.
In the world of online marketing, there’s a particular crowd of internet users that have provided advertisers with quite the dilemma for years. While office-bound white collar workers and Generation Z teens are exceptionally active when it comes to interacting with web-based ads, it’s been the mobile user market that has eluded many marketing firms for so long. According to a recent Pew Research study, an increasing number of people are interacting with news and media via a combination of mobile devices and home PCs or laptops. Despite this rising trend, the number of users that interact with ads on their smartphone or tablet PCs is still relatively low.
This isn’t to say that the potential for mobile marketing has gone ignored by advertising agencies and SEO firms. Over the past several years, many SEO companies have devoted a significant amount of their time and effort toward building client pages that have more traction on mobile phones. Redesigned page layouts, more digestible content and websites developed with smartphones in mind have all become increasingly popular projects for marketing firms and their clients. Yet while the success of mobile-enabled sites is improving gradually over time, it’s really been the initiative from social networks that has kicked things into overdrive.
Socialization and Advertising on the Go
Many SEO agencies these days supplement their organic linkbuilding efforts with activity on social networks such as Facebook and Twitter. Consistently found in the “Top 10 Monthly Downloads” sections of the Apple and Google app stores, social media applications are being loaded onto phones and tablets just as quickly as they are purchased. As the price of smartphones continues to decline, more and more users are spending time on the net. As a result, the amount of time which the average user spends on social media sites is growing sharply month after month.
It’s because of this that marketing firms emphasize the importance of a strong social media listing to their clients. Whereas sites like Facebook were previously most relevant to users for only a handful of minutes a day, the ongoing prevalence of social media apps has increased that time significantly. Due to this, the level of exposure that even small businesses stand to gain from social network campaigns has become greater than ever.
A More Mobile-Friendly Approach to SEO
While optimizing social media activity for best results can be a complicated process, there are some tried-and-true behaviors that any SMB owner can easily do to improve a listing’s traffic. In order to capture a strong follower base on social sites, a company needs to create a page that offers something worthwhile to readers. Although establishing a particularly strong presence with mobile social network users can be daunting, companies will want to try the following:
- - Update regularly and offer interesting news or talking points.
- - Place links in posts to original website content or other authoritative domains.
- - Remain involved in interest groups and profiles that may yield more followers.
Each social network requires its own specialized approach in order for a SEO company to be successful on it. For additional details on the subject, I can be contact at firstname.lastname@example.org. Also, further information on social media campaigning can be found here, here and here.
Website management can be an incredibly tricky business for any webmaster or site owner. Although creating a site from scratch can be difficult enough, it’s getting web traffic and conversion rates that ultimately becomes the greatest challenge for so many of us in the industry. Startup company and small business owners in particular tend to lack the tools and knowledge necessary to turn a failing website into something which a person can be proud of. The whole dilemma can be a bit disheartening to those company owners who just want to be able to get their businesses up and running instead of having to fiddle with page attributes and social media campaigns.
Fortunately, proper SEO behaviors are becoming increasingly accessible to anyone with at least some limited eCommerce or web design experience. These days many SEO services are within the reach of SMB owners, but it’s always important to start one’s site maintenance with a fair dose of monitoring and self-evaluation. SEO consultants often extol the benefits of due diligence when it comes to website management. With the right tools, a watchful eye can truly make all the difference.
The Tools for the Task at Hand
Keeping up with a website’s traffic and overall SERP ranking is made all the easier when using top quality analytic software. Although there are numerous companies out there today that offer tools for site performance monitoring, it’s the Google Analytics toolset that is the most widely recommended. Since this set of tools is built directly into the company’s network, many novice webmasters rely on them when first starting out. Readers can find the official website for Google Analytics here.
Are your Pages Being Indexed?
A common issue for many websites comes from being improperly indexed. Many inexperienced site owners don’t realize that sometimes errors occur and search engines may miss (or actively ignore) portions of their website. If a page is seeing almost nonexistent traffic, then chances are that it may not be showing up on SERPs. When in doubt, conduct a search for your page. This can be done by going to Google and searching for the name of your site as: site:www.sitename.com
If you find that certain important pages are missing from the results, then it’s time to readdress the reasons possible for that. More often than not, black hat SEO tactics and generally poor content tend to be the leading causes behind not being indexed. Webmasters can resolve this situation by rebuilding pages with the qualities that search engines such as Google want: original content, outbound links and the distribution of relevant keywords.
Of course, there are many other reasons for de-indexes or imprecise search engine results. By registering for Google Analytics, webmasters can take a bit of control into their own hands and correct any issues that may have developed. For additional information about indexing practices, I can be contacted at email@example.com.