Social media sites have become increasingly hot platforms for people everywhere to cast their voice. Whether giving a review of a new restaurant or sharing the latest celebrity gossip, social media sites bring people together to converse and exchange thoughts. And, they’re also the perfect place for businesses to hear the voice of customers.
Customers are the backbone of any business. If your customers aren’t happy, then you lose them, and your business ultimately tumbles. Social media sites are not only a place for people to share their thoughts, but a place for businesses to hear what their customers are saying.
Customers like to post on social media sites because they can openly and comfortably share their views and opinions on a product, service or company. Customers don’t have to wait in line or be left on hold on a phone to voice their views. Also, customers want to know that they aren’t just another person – they want to know that they are a valued customer. Through social media sites businesses can learn of what customers are saying and provide feedback quickly. Many businesses will rant about how customers matter. But as the common expression goes, “actions speak louder than words.” Believe it or not, one tweet holds a lot of value to customers. Social media sites provide customers with the attention from businesses that they want.
Social media is also an opportune way for businesses to build and maintain relationships with customers. Businesses can share the latest industry-related news and ask customers questions to obtain feedback. Also, businesses can reach a large audience fast on social media sites, and compete with other businesses to gain customers. Additionally, businesses can share content, links, videos and pictures on social media sites, and social media sites are easy to use.
Do you want to know what your customers think? If not then get started on a social media campaign today.
Here’s a hypothetical situation for you, small business owner/independent contractor. You’ve recently opened shop. Your ecommerce site is up and functioning. You’re ready to start writing freelance articles for all the big players in your industry. The next thing you do is sign up for accounts with Twitter, Facebook, and Google +.
Now that your social media campaign is set up, it’s time to sit back and wait for those leads to pour in, right? Unfortunately, it doesn’t work that way. Establishing your brand online can be a full time job unto itself. A few tweets here and there can easily get lost in the shuffle.
How do you raise your profile? By being a chatterbox, of course. You should try to interact with other people in your industry as much as possible in order to say to potential clients, “Hey, I’m here. I think you would benefit from using my services.” If you aren’t doing the following, try adding more of it to your daily operations:
Comment on Blog Posts and Forums
This is the best way to introduce yourself to the community at large. If you’re looking to break into a new industry, seek out a few blogs that are respected and comment on some posts. Not only is it nice to acknowledge an author’s hard work, but people will be reading your opinions. If your input is valuable, they’ll want to learn more about you and check out your site.
Interact on Your Facebook Page
Many people make the mistake of treating their Facebook business page like some static entity. You’ll only get out what you put into it. Make it feel more like a community. Respond to comments, supply a steady amount of content and, most importantly, reach out to people in order to grow your number of “Likes.”
Use Twitter For More Than Advertising
Don’t use Twitter to just send out links to your homepage. Be a real person. RT something that catches your interest, engage in conversation, be funny, etc. The best advertising you can do is getting people to enjoy reading what you have to say. The traffic will come naturally if you give people a reason to come to your site.
Need more tips on how to get the most out of your social media network? Send me an email firstname.lastname@example.org
Although social media users swap countless IMs and posts across PCs and laptops every month, most people fail to realize the amount of direct messaging that takes place between mobile device owners through those same social networks. According to a blog published just a few days ago on the New York Times website, a number of recent studies all point to the conclusion that social media apps are quickly replacing standard phone SMS as a primary form of mobile communication. One particular report states that the amount of text messages relayed by cellphone owners in the Phillipines on a monthly basis has decreased by more than a third from 2010 to 2011 (down to 400 texts from around 660).
Yet, what does this all mean to the standard small to medium-sized business owner? Well, aside from the obvious fact that Facebook and Twitter are quickly replacing traditional phone texting, it’s important to recognize the ever-increasing need for a strong social network presence in the business world. As conversations continue to take place in greater frequency between social media users, companies want to be a part of that dialogue more than ever. It’s one thing to have a prominent link on a Facebook page or Twitter feed, but becoming a talking point in these back-and-forth messages is even more worthwhile.
Maintain an Undeniable Network Presence
Often a luxury exclusive to multi-million dollar corporations, wide-scale recognition on social networks is considered by many business analysts to be the ultimate goal of any social media optimization. At the end of the day, once the ad campaign is over and the dedicated bloggers, tweeters and status updaters have gone to bed, a business owner wants to rest easy knowing that all that hard work is still finding traction. While getting to this point can take months – or even years – of hard work, getting a campaign started on the right foot can make all the difference.
For the best social media results, small business owners and experienced marketers alike need to remain active when seeking out target demographics. By searching for interest groups, watching how the competition approaches their own campaigns, keeping up with industry-related news and always staying active with posts, a social media listing can establish the follower base and ongoing attention it needs to succeed. A dedicated effort on social networks can eventually establish one’s brand across a wide audience and keep traffic going to a page consistently.
Earn, and Keep, the Attention of Potential Followers
Getting communities on social networks to notice a company is not unlike being the center of attention at a party. Although companies can end up handling thousands of followers at a time, getting people to engage a business takes the right approach. Aside from constantly posting new blog content via Facebook and other social media outlets, companies can also remain relevant on social networks by interacting directly with users. In particular, running a contest is a fantastic way to get new followers to jump onto a business’ social network feed. Raffles and community-driven competitions for consumer goods and various leisure items often provide great incentives.
Of course, it can be difficult to secure these users once a contest has ended. Should a business try to use giveaways to bolster its online following, it’s important that it attempts to continually engage these new followers outside of the contest itself. A social media campaign manager should always try to ask questions and for feedback, do community spotlights or even feature posts from social media users. This type of community response rewards users for being actively involved with a company and provides a solid way to keep people following.
Supplement Social Network Activity with even more Activity
While the old adage of “less is more” certainly applies to social media campaigns, businesses still want to make sure their voices are heard. Although one should take care in not turning away users through excessive posting and in-your-face advertising, it’s a smart move to supplement campaign efforts through additional social networks. In particular, Twitter is an excellent avenue through which companies can spread additional links and updates for their other social media assets while not overwhelming followers on other networks.
Maintaining a strong presence in social media conversations is a true challenge that offers as many rewards as it does obstacles. Should readers have any further questions regarding the right practices for social media success, I can be reached directly at email@example.com.
Among all the various search engines for which SEOs develop, it’s Google that time and time again gets the most attention from online marketing firms. Between continual updates to its search algorithm and ongoing releases for new user apps, the world’s biggest search engine company has truly become a force to be reckoned with. While competitors may try to get the edge on the company, Google’s current market share puts it well ahead of the pack.
According to a recent survey from comScore, Google controls over two-thirds of the search engine market at this point. Following in second and third place are Microsoft and Yahoo which saw around 15% of the average monthly search engine traffic each. While even a small percent of several hundred million users is nothing to scoff at, Bing and other search engine activity just pale in comparison to Google’s current user base. It’s because of this immense number of monthly users that small business owners need to focus on becoming better ranked in the Google SERPs.
Getting Friendlier with Google
It’s a given that a company will want to have a strong showing on Google’s result pages, but not everyone has the sort of SEO-focused behaviors in place necessary to rank highly. Although search engine-friendly website development and original content generation are top priorities for many web-savvy companies, most businesses drop the ball when it comes to establishing themselves with trending Google keywords and topics.
The Right Keywords at the Right Time
While it’s incredibly difficult for anyone to know for certain what needs to be done for a page to secure the number one SERP spot on Google, many internet advertisers recommend timely keyword selection for their clients’ websites. Since programs such as Google Webmaster Tools allow anyone to look up trending search terms and popular keywords, optimizing a webpage’s focused terms towards more effective ones is quite easy.
If a business owner finds that certain terms relevant to his or her industry are tracking better than others, improving a site’s ranking may be as simple as substituting a handful of keywords. Of course, it’s important to remember to never implement irrelevant keywords. More than ever, Google is cracking down on those sites that try to improve their rankings through keyword stuffing. SMB owners should only put in popular keywords when they are 100% relevant to the page’s existent content.
A Sociable Relationship with Google
As time goes on, Google+ is playing an increasingly more pivotal role in the company’s search engine. A few months ago, Google rolled out “Search, plus your World,” an initiative that includes content from Google+ in the main search engine results for those network users who are logged in. Due to Search+, more companies are becoming involved with the company’s social network in hopes that it will help their presence in the SERPs.
While the effectiveness of a strong Google+ campaign in yielding better traffic through organic rankings is still unproven, it’s something that many companies are actively pursuing. Even if activity on Google+ doesn’t result in significantly better SERP showings, the social media strength gained through a successful campaign on the network is still worth the while. Since Google+ is very much an up-and-coming social media network, more businesses should try to establish themselves on it to begin with.
As long as Google maintains its current growth and overall success, it will continue to be a major player in the SEO community. As such, it’s vital that businesses focus on the search engine as the primary source of their organic linkbuilding efforts. Should readers have any questions regarding how to get Google to notice their company, I can be contacted at firstname.lastname@example.org for information.
As my fellow writers and I have recommended time and time ago, it’s a good practice for companies to use social media to supplement their other organic SEO activity. Due to the ever-increasing number of users found on networks such as Facebook and Twitter, many start-up or entrepreneur company owners are sharing their own original content effortlessly with the masses. Businesses that remain active with social media sites consistently see better traffic to their online properties than those companies that don’t retweet or post status updates. It’s an exciting time for small and medium-sized businesses to be sure, but many companies are finding that their success is somewhat limited and they don’t know why.
Although everyone touts the potential of a fully-engaged social media audience, there is also a general acknowledgement that knowing when to post a link can greatly determine the reach of one’s content. Obviously status updates about trending topics are most successful when people are not away from social media while celebrating a holiday or major event. In addition to paying attention to major events, getting a gauge on when social network users are likely online during the course of a given day is an important skill for any business owner or campaign manager to have. While developing a sense for user activity levels can be tricky, a new report released by Bit.ly can help give budding social media companies some help.
Traditional Social Media Posts Hit their Stride Early
Recent statistics from the popular link-abridging website show that popular social networks Facebook and Twitter actually see the most link activity during the earlier parts of the day. According to the site’s latest blog post, the two social media sites see their link click-through rates peak in activity starting in the morning and topping off sometime before 4 PM EST. In particular, Twitter link activity is at its highest levels between noon and 3 PM EST on weekdays, while Facebook does well during a similar timespan. Both networks see greatly diminished CTRs starting Friday and going through the weekend.
Image-Based Social Networks do well in the Evening
The Bit.ly report also states that image-centric social media site Tumblr sees the most users during the evening. From the end of the work day to around 10 PM EST, the CTRs for those links generated by Bit.ly often see their highest levels. According to the blog, Monday and Tuesday nights actually see strong activity. Friday nights are also great nights for posting on Tumblr, with heightened activity a result of the oncoming weekend.
Using these Reports Wisely
The statistics reported by Bit.ly provide more guidelines that anything else. SMB owners and social media campaign managers should always remember that the industry they work in and major events should be the prime indicators of when links should be distributed on social sites. On the average day though, the aforementioned timetables for posting should give those users who are unsure when to post their links a little extra direction.
For additional information about efficient link-sharing on sites like Facebook and Twitter, I invite readers to contact me at email@example.com. I am more than happy to reply to any inquiries they may have.
Despite the immense popularity of social networks, often times many companies find that their social media listings only get visited by a handful of people on a regular basis. Every SEO company these days strongly recommends that its clients actively participate in media sharing on networks such as Facebook or Google+, but these agencies usually end up only getting mixed results themselves when performing social media campaigns. While one could try to chalk up this whole situation as being a consequence of market saturation, the fact remains that most faltering social media listings are a result of low audience capture.
In the world of social media, whom you’re speaking to carries just as much weight as what’s being talked about. While a website’s keywords and SERP ranking can bring in visitors with little to no effort, a social media company‘s work needs to be custom tailored for the right groups for it to be successful. Fortunately, connecting to potential users is easy when one knows how to find them. With the right habits, any troubled social network listing can get the followers it needs to thrive.
Keeping Up with the Latest Trends
On the internet, news and trending topics spread at speeds which are simply staggering, but on social networks that rate is exponentially greater. All one needs to do is look at Twitter for examples of this. From political topics to scandal and entertainment news, media site trends come and go suddenly and often without warning. While some popular hashtags can remain active for more than two or three days, these are rarities on Twitter.
While many people have difficulty anticipating what will be the next big thing on their social network of choice, paying attention to events such as upcoming movie releases or major political rallies can be quite helpful. For example, at the moment the new Marvel film The Avengers is breaking box office records and is a hugely popular topic on Twitter and Facebook. Leading to the movie’s release, there was a ton of advertising that fed into its hype. Anyone who was paying attention to these marketing efforts could have used the growing trend to bolster their own social media efforts.
Be a Social Butterfly
One of the advantages of social networking comes from being able to interact with interest groups or fan bases within just a few keystrokes. Websites such as Google+ and Facebook offer streamlined interfaces for locating hobbyists and interested users. Simply by regularly interacting with certain groups or organizations, the odds of users coming to a company’s social media listing and following it improve dramatically.
An added bonus of being constantly active on social networks is having a venue through which to share new content and online properties for possible visitors. Should a company have a blog or community website, Facebook is also a great place to post media from those sites. Status updates featuring relevant content are capable of bringing in additional traffic as well as earning followers.
These are just a few ways that companies can strengthen their social media listings. For additional details, I can be contacted at firstname.lastname@example.org.