In the world of online marketing, there’s a particular crowd of internet users that have provided advertisers with quite the dilemma for years. While office-bound white collar workers and Generation Z teens are exceptionally active when it comes to interacting with web-based ads, it’s been the mobile user market that has eluded many marketing firms for so long. According to a recent Pew Research study, an increasing number of people are interacting with news and media via a combination of mobile devices and home PCs or laptops. Despite this rising trend, the number of users that interact with ads on their smartphone or tablet PCs is still relatively low.
This isn’t to say that the potential for mobile marketing has gone ignored by advertising agencies and SEO firms. Over the past several years, many SEO companies have devoted a significant amount of their time and effort toward building client pages that have more traction on mobile phones. Redesigned page layouts, more digestible content and websites developed with smartphones in mind have all become increasingly popular projects for marketing firms and their clients. Yet while the success of mobile-enabled sites is improving gradually over time, it’s really been the initiative from social networks that has kicked things into overdrive.
Socialization and Advertising on the Go
Many SEO agencies these days supplement their organic linkbuilding efforts with activity on social networks such as Facebook and Twitter. Consistently found in the “Top 10 Monthly Downloads” sections of the Apple and Google app stores, social media applications are being loaded onto phones and tablets just as quickly as they are purchased. As the price of smartphones continues to decline, more and more users are spending time on the net. As a result, the amount of time which the average user spends on social media sites is growing sharply month after month.
It’s because of this that marketing firms emphasize the importance of a strong social media listing to their clients. Whereas sites like Facebook were previously most relevant to users for only a handful of minutes a day, the ongoing prevalence of social media apps has increased that time significantly. Due to this, the level of exposure that even small businesses stand to gain from social network campaigns has become greater than ever.
A More Mobile-Friendly Approach to SEO
While optimizing social media activity for best results can be a complicated process, there are some tried-and-true behaviors that any SMB owner can easily do to improve a listing’s traffic. In order to capture a strong follower base on social sites, a company needs to create a page that offers something worthwhile to readers. Although establishing a particularly strong presence with mobile social network users can be daunting, companies will want to try the following:
- - Update regularly and offer interesting news or talking points.
- - Place links in posts to original website content or other authoritative domains.
- - Remain involved in interest groups and profiles that may yield more followers.
Each social network requires its own specialized approach in order for a SEO company to be successful on it. For additional details on the subject, I can be contact at email@example.com. Also, further information on social media campaigning can be found here, here and here.
As social media websites become the focal point of countless internet advertising firms, so too have small business owners come to depend on social networks for their ongoing marketing campaigns. While Facebook is the primary social website for many companies these days, the fact is that there is no shortage of social media sites to pick from when trying to improve a company’s conversion rates and traffic. Although social media companies often ignore many sites when campaigning, the options available to businesses advertising on social networks are rather robust.
Over the next few days, I’ll be looking at the half dozen or so websites that most social media advertisers call home. Many small business owners tend to ignore the vast array of networks they could be marketing through and instead rely on Facebook as their sole avenue of social campaigning. Experienced SEO agencies realize that each site has its own unique properties that allow businesses to capitalize on their company’s strengths. By choosing to focus one’s efforts on a social network that offers features that are worth using, a small business owner can bring in far more clientele than otherwise.
In today’s blog post, I’ll be putting the spotlight on those social networks that bring customers directly to a company’s doorstop. While they may not be as active as the bigger networks around today, geographically-focused social media sharing sites are an excellent asset to any small to medium-sized business.
Foursquare: The Little Meta Game that Could (and Does)
The most well-known of these social networks is, of course, Foursquare. Over the course of the last several years, Foursquare has become the most prevalent social media sharing site for “check-in” activity. Structured as a friendly competition between other users, the site is accessible through free apps available on every smartphone digital market out there. Getting involved with the network is as easy as having your business get listed online.
Many companies benefit from Foursquare through having an active listing full of comments and constant check-ins from users. For best results, you will want to have ongoing contests and promotions accessible only to network users. For example, a coffeehouse owner can offer a free drink for every five check-ins or a discount for regular visitors. The more active a Foursquare business account is, the better the chance that users will share their activity on Facebook or other networks. This allows businesses to appear in social media user feeds and gain additional exposure with little to no effort.
Pinwheel: The Up-and-Comer
Pinwheel is an interesting network. Similar in function to Foursquare, it allows its users to share their travel activity to friends and family in a few quick steps. The big difference between it and Foursquare lies with how users are able to add non-business locations to a map and pin images across it. As of right now, Pinwheel is in beta phase and as such users will have to sign up for a mailing list in order to get into it.
Business owners may be asking why they should bother with Pinwheel. Well, for one thing, getting into the network’s beta means getting in on the ground floor. A business established on Pinwheel now will have a considerable advantage over those companies that try to jump on the bandwagon once the site goes live. Pinwheel promises to offer many of the popular features that Foursquare provides to its users, so businesses that use the network will have plenty of tools to work with.
Facebook’s Check-In Feature: Well-Integrated, but Less Reliable
Companies already involved with Facebook may have seen its users check in at various locations from time to time. It’s true that site users can post their activity and mention a business as well as tag others, but the function isn’t as active on Facebook as it is on social media networks dedicated to that function (a la Foursquare). On the plus side, Facebook actively tracks the metrics for a business’ check-in rates and analytics are available for that information at any time.
Small business owners who focus most of their efforts on Facebook should definitely look into encouraging their followers to check in when visiting their company’s locations. Check-in activity can help keep a company’s name in user feeds consistently throughout both workdays and holidays.
Thus concludes the first installment in my three-part series on selecting the right social media site for business campaigns. For additional information, I advise readers to check out our resources on social media company services or to contact me at firstname.lastname@example.org.
Those business owners who turn to social media sites for customer traffic are known to rely just a little too heavily on Facebook. Sure, the world’s biggest social network continues to expand its influence, and it’s a given that it will grow towards a projected one billion users by year’s end. While there’s certainly no lack of potential customers to be found on Facebook, there is the matter of market saturation. For every type of business out there, there are literally thousands of competitors with which to contend. Small business owners who try to maintain a strong presence in social media have to work much harder when rivals are involved.
While there will always be stiff competition when building up a follower base on any social network, sometimes it’s best to focus one’s attention elsewhere. Many company owners make the mistake of putting all their eggs in one basket when it comes to social media. Even if they manage to establish themselves on Facebook, they’re still missing out on other social media markets. In particular, it’s Google+ that goes untouched by many businesses these days.
Growth, Slow but Steady
Although Google+ doesn’t have the staggering user numbers that Facebook boasts, that doesn’t mean it’s a ghost town (as some would have us think). For the past several months, Google has been working tirelessly to connect its social media site to every aspect of its network. As a result, every new Google account has its own Google+ profile already attached to it.
While only a small percentage of newly registered users remain active on Google+, more people are joining the network as time goes on. The integration of YouTube, Google Maps and other Google services into the social network is enough of a motivator to get people to begin using the site. The company reports that over half of the 170 million registered Google+ accounts see constant activity. Getting one’s company established with social media optimization on the network now will allow for a lot of groundwork to be laid out in the future. Small business owners also won’t have to worry nearly as much about competitors stealing followers.
Taking Advantage of the New Redesign
Only a few days ago, a number of new features and a revised interface were rolled out for Google+. Google claims that the newest update makes its social media site sleeker, more intuitive and more flexible to members of other social media sites. While much of the redesign mirrors Facebook’s recent Timeline layout update, that doesn’t diminish the potential for the network to attract new users. Business owners may want to take advantage of the new site design in a number of ways.
- Create a Google+ account and fill it out thoroughly. The more information that can be provided the better off you will be. A complete profile gives plenty of information to users and, since Google pulls information from Google+ for its SERPs, will allow you to show up better in searches.
- Find plenty of photos and video clips to share on your Google+ feed. The redesigned page layout now allows users to post larger images when sharing media. Attractive and colorful photos can get users in your extended network to interact with your company more often.
- Direct your website’s traffic to your Google+ account. If you haven’t already placed media sharing buttons throughout your site, now is the time to do so. Encourage users to share your content on their Google+ pages. By building up a sizeable number of supporters, shared content will reach more users more easily.
As always, I encourage our readers to look more into professional social media optimization and social PPC services when trying to get the best results out of their social media campaign. WebiMax takes a great deal of pride in providing its clients with efficient social media management that excels at gathering new followers for both short and long-term high conversion rates.
Teenagers in the city of Philadelphia have orchestrated “flash mobs”, a massive gathering of individuals at a common place, usually to conduct some sort of destructive behavior. How do the masses orchestrate the crowd? Through the use of social media platforms Facebook and Twitter. This is clearly an outright abuse of the fundamentals behind social media, as it is being misused to create teenage violence.
“This is not what social media was designed to accomplish”, states Ken Wisnefski, who was recently interviewed on FOX News discussing cyber security. “At WebiMax, we build social media campaigns for our clients to increase their brand awareness and develop additional revenue streams. The organizing of ‘flash mobs’ in Philadelphia demonstrates the capabilities of the misuse of one of the most powerful mass-communications tools in the 21st century”.
The flash mobs have caused Philadelphia Mayor Michael Nutter (D) to institute a curfew for the city’s citizens under the age of 18. The curfew has had mixed reviews, with the Mayor responding “there is no excuse for young people being out so late at night, making bad decisions, and literally assaulting other citizens”.
“There is no regulation on social media, thus it is impossible to monitor all that is said (and organized) online”, states Wisnefski. “Social media plays an integral role in our lives and
continues to demonstrate its capabilities on national scales. The United Kingdom has also experienced organized flash mobs in London, with organized crowds rioting and looting in the city”.
A possible solution for anti-flash mob violence is constructing a monitoring team that closely watches social media, looking for these events, and preventing them before they occur.
“We’re not likely to have an organizer send a mass-text message or phone calls to their network of 500+ individuals, therefore closely monitoring social media sites and looking for key indicators for an organized flash-mob may be an effective solution. This is another example of the power of social media, just in a negative connotation”, concludes Wisnefski.