The last two weeks have been an incredibly stressful time for every web-focused company. Between Facebook’s recent woes concerning its IPO and General Motors pulling out of its in-network marketing, there’s been more than a little bit of uncertainty in the SEO and online marketing communities as of late. Many of our readers no doubt have their own growing concerns over the state of all-things social media and search engine-related. While current events may have everyone second guessing the viability of their social network strategies, in truth there is no reason to panic.
What about Facebook?
Anyone who watches major news network programming or reads the latest headlines will be familiar with the immense amount of criticism falling on Facebook at the moment. Over the course of the last seven days, Facebook’s underwhelming stock performance has led to a lot of serious questions regarding the effectiveness of the company’s in-network ads as well as whether its mobile efforts will pay off in the end. It’s gotten to the point where even notable SEO experts are making similar inquiries.
Although Facebook’s future is uncertain, that doesn’t mean that businesses should shy away from the social media site here and now. Many of the arguments taking place between pundits over Facebook are based on speculation, and the possible outcomes of these predictions won’t come to pass for months or years to come. While it’s easy to fall prey to the sort of fear-mongering that is common to network television, small business owners need to remember that FB will continue to be a valuable asset to their online marketing efforts.
How is that Done?
If anything, companies operating on Facebook should be focusing less on their in-network PPC campaigning and more on building up a solid social media following. The world’s most popular social network recently hit the 900 million user mark, and this milestone shouldn’t go ignored. In particular, business owners will want to remain dedicated in their efforts to expand the size of their follower base while simultaneously engaging those users that subscribe to their news feeds. This can be done in a number of ways:
- Search for groups or organizations that may share interests that match what your company specializes in. Do what you can to interact with their members and gain their attention.
- Post original and interesting content that is worth reading. This can be done by posting links to blogs and other company properties that may host these materials.
- Comment on breaking industry news that has everyone talking. Users will often take the time to add their thoughts to these posts if they are asked for their opinion.
Despite Facebook’s current predicament, the fact is that the social network still has every bit of impact it had before the company went public. The only difference is the amount of discussion taking place at the moment. Should readers have any additional questions or comments regarding their Facebook operations, they can contact me directly at email@example.com.
As far as 2011 is concerned, there have been many world, economic, and political events that have shaped the first half of the year to be somewhat of a wild roller coaster. Behind all of the events is one common trait that has served as a notification system. Social Media. Social Media in 2011 has helped redefined the norms of communication, and more importantly, the way news is transferred through the world.
In (what now seems as the “old days”) of media, we would have to wait until the 6:00pm news, or the daily newspaper to read what was happening in the world. Today is a whole different story. All you have to do is have a Facebook and Twitter account to stay up to the date as news evolves.
In February, protestors trying to overthrow the Mubarak government used social media to broadcast to the world the events as they unfolded. The hashtag #egypt held all the news.
On March 11, 2011, a major earthquake sent a Tsunami at Japan, devastating the whole country, and nuclear reactors. There was a long-standing fear that the nuclear reactors would cause a leak, causing another intense wave of devastation. The Japanese power company created a Twitter account to keep followers up to date on the status of the plant. Social Media redefines the ways in which we communicate.
NBA star Shaquille O’Neal announced his retirement via Twitter. (Not the newspaper).
Recently, social media caused a whole heap of trouble for New York State Congressman Anthony Weiner (D, New York) when he allegedly sent crude photos via Twitter to other women. Congressman Weiner later declared his resignation.
Even more recent, a New York Times article surfaced discussing how social media helped cause conflict in Saudi Arabia. A woman posted a short film of herself driving through the city (breaking Saudi Arabian law). The government of Saudi Arabia ceased the video, obtained via YouTube, and arrested the woman. Her supporters quickly turned to Facebook and Twitter, to spread the news in protest.
People love social media, we go crazy over it! When LinkedIn had their IPO, they opened at $45 and traded as high as $120 per share! At that rate their market capitalization was greater than the U.S. GDP. More Social Media IPO’s are due out soon, and investors are gearing up for them.
Social Media is a powerful platform.
Announced today on CNBC, Facebook will likely have their much anticipated IPO during the first quarter of 2012. Although a price per share has not been discussed (as that is over a year away) the company is projected to be valued at over $100 billion.
As required by the United States Securities and Exchange Commission (SEC), any private business that has more than 500 private investors must disclose financial information. That will most likely cause the release of this information as Facebook is expected to have over 500 private investors by the end of 2011. Investors will have little time to evaluate the financials before they go public. (Although we don’t need much time to do our due diligence to know Facebook is an investors dream).
We all saw the demand for the social media IPO when LinkedIn (LNKD: NYSE) went public last month. Opening at $45 per share, they quickly rose well over $100, most likely due to the craze in social media IPO’s. (One can only imagine where Facebook opens and where they sky rocket to within the first day of trading).
Ken Wisnefski, founder and CEO of WebiMax, discussed in an official company press release last month the status of social media IPOs.
Regarding Facebook, Wisnefski stated “Additionally, Facebook has value to clients in the business to consumer space but misses the mark with clients in the business to business space, which has been a huge source of revenue for Google. Privacy concerns aside, Facebook is poised to be the biggest IPO since Google, however the growth will slow down at some point, but more opportunities for monetization will occur. I think one can clearly expect that Facebook will far exceed the rampant explosion that LinkedIn has recently seen”.