Prior to Google+ entering the social media market, businesses (both large and small) had 4 major platforms including Facebook, LinkedIn, Twitter and YouTube to market their business. The release of Google+ for business gives marketers and advertisers some additional features that are not available on other social media platforms. Noteworthy features include Circles, +1 integration, and Analytics. Here’s a look inside the new features and why they are beneficial:
Circles: Groups of contacts can now be segmented to specific groups or “circles”. This added feature allows users to classify contacts so that specific resources (posts, articles, links, etc.) can be sent directly to the right circle. This deeper segmentation allows marketers to target groups directly and create a unique experience, one that other social media platforms do not offer.
Why we like it: It’s every marketers dream come true to segment their cliental into specific groups. This added feature allows just that.
+1: When Google released their +1 tab, the company came right out and said it… “This is similar to Facebook’s ‘like’ and Twitter’s ‘tweet’ button.” When fellow contacts +1 a site, link, ad, and photo, they are giving their seal of approval. The deep integration with +1 provides a recommended list that contacts find useful. For business pages, this helps establish credibility by giving a seal of approval to pages they believe their contacts may view as useful.
Why we like it: Businesses can establish a deeper connection and further interaction with contacts. For example, a search engine optimization firm might +1 a news article that applies to a specific clients industry. Deeper connection and credibility is the focus here.
Analytics: Evaluating and reviewing content and its effectiveness is key. Site administrators are given an in-depth analytical platform that evaluates the strength of the Business page and includes key metrics such as amount of visitors, unique visitors, time on site, geographic data and more. Currently, Facebook offers “insights” however Google’s background in analytics gives them the sure edge.
Why we like it: Evaluating performance is the only way to see if the page is useful and is worth the time. Visitors and time on site are key metrics that will illustrate just how well your company is leveraging the business page, and clearly illuminates areas for improvement.
Wisnefski, a seasoned Entrepreneur and the founder / CEO of WebiMax, announced that merchants and consumers will rely heavily on social media platforms during this year’s black-Friday mad dash. As 2011 is projected by analysts to be the most successful black-Friday yet, information is king when trying to take advantage of the most deals possible.
“For the consumer looking to have a successful black-Friday shopping experience, they need to have the most updated information all-day long. This includes staying close to social media platforms Facebook and Twitter while on the move”, states Wisnefski.
Industry research firm comScore states that 72.2 million Americans accessed social networking sites and blogs on mobile devices, a 37 percent upsurge over 2010.
“At WebiMax, we represent over 100 retailers that will be leveraging social media in the days up to and including black-Friday in order to generate buzz for their special ‘deals’, announcing products, pricing and inventory information, and most importantly updating consumers as the day progresses”, states Wisnefski. “For example, I expect hashtags #blackfriday, #shopping, #deals and more to fill Twitter from 5:00am to the closing of stores Friday evening”, concludes Wisnefski.
Given the current economic conditions and the rise in price of commodities over the year, consumers are going to rely even more on securing deals on black-Friday. The success of those deals, however, is ensuring they have the most up-to-the-minute information. In comes social media.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated online advertising and search engine optimization firm in the United States (by TopSeos.com), is a well-regarded expert in social media. Wisnefski has followed the situation closely and states “Facebook is trying to do so much right now to fix a problem that doesn’t need to be fixed. I believe the new features have overloaded users and the majority of them are dissatisfied with the changes”.
Google+ was launched earlier this week and is the first real threat to take “social media market share” away from Facebook. Google+ functions include video chat, integrated search, and “hangout”, all of which are features that Facebook lacks.
“It seems Facebook has announced their updates to take the light away from Google, who has owned the media this week with the launch of Google+ in addition to CEO Eric Schmidt’s antitrust hearings on Capitol Hill”, states Wisnefski. “Facebook users feel overwhelmed with the amount of new features including a real-time scrolling list of Friends updates (comparable to Google+ ‘circles’), enhanced News Feed (information overload), and the ability to create their own Facebook Newspaper”, concludes Wisnefski.
In an interview with FOX Business in March, Founder and CEO Ken Wisnefski stated that “companies are starting to incorporate more resources in to social media optimization, and don’t be surprised if we start to see a dramatic shift over the next 1-3 years toward social media marketing. That 50/50 social media / traditional marketing arena is not out of the question”.
One month later, Todd Wasserman, of mashable.com, reports that “An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year”, (according to a poll from Effie Worldwide and Mashable).
Review many of the Social Media Marketing and Management services WebiMax provides.
The poll was distributed to marketing executives at Fortune 500 companies to see exactly where the nation’s largest firms see the trend going. We already know that many small businesses have adapted to the “new era of marketing”, and we are all waiting to see when the big business sector fully latches on.
35% of respondent indicated that their goal for 2011 is to increase their Facebook “likes”. In addition to this figure, 87% of respondents noted that social media was “very important” to helping their company achieve their financial goals for 2011.
WebiMax, rated #1 in the nation in search engine optimization (seo) by TopSeos.com, individually builds social media campaigns for our clients that are specific to their objectives. Contact an expert today.