Category Archives: Social Media Optimization (SMO)


My dog Ollie is a great companion and through him I’ve learned a lot about the virtue of unconditional love. Recently I realized that the lessons he’s taught me about life can also be applied to work. Here are three social media marketing tips we can all learn from Ollie: Don’t beg! Ollie has learned read more…


Google’s ongoing efforts to push its social network’s exposure simply cannot be ignored. After having updated its Google+ Android app last month, the networks’ mobile users were treated to flashy new animations and larger displays for profile images. At that time, Google also announced that an update for the iOS version of Google+ was already read more…


Should your local business rely on search engine optimization or engage in social media optimization?  Both are strong, online marketing initiatives, but data released by the Pew Internet & American Life Foundation show this may influence some local businesses to deemphasize SMO.  It seems consumers, interviewed by land and cell phone lines, reported levering social read more…