Category Archives: Social Media


The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both:  Social Media. In this year’s Social Media Report which Nielsen released earlier today, a staggering statistic was revealed regarding social media usage read more…


In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic.  For Internet marketers, reaching this massive user base is essential in creating more effective campaigns. In order to truly achieve optimal visibility throughout social media, read more…


Earlier today, I read an article posted on Reuters.com discussing the impact of Twitter on this year’s historic Presidential election.  One quote within the article that particularly stood out was: “Through the course of a long and bitter presidential campaign, Twitter often served as the new first rough draft of history.” It’s a great point read more…


Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth read more…


WebiMax headquarters is located in South Jersey. This is our first day back in the office following Hurricane Sandy. Luckily, we have power and we did not experience the same levels of damage that the NJ Shore, Newark, and parts of Delaware, New York, and New England endured. Our thoughts are with those who lost read more…


Two days ago, Neil Young joined Twitter. Nearly 26,000 users are already following him, including me. So what did the massively influential singer-songwriter have to say as his first tweets? As a fan, this was a huge disappointment. No insights into his famously introspective lyrics or deep explorations of his diverse musical styles? Not even read more…