Category Archives: Social Media


How many of you have friends that don’t use their real name on Facebook? Perhaps you do this yourself. If you’re like most people, a decent portion of your friends list has people swapping out their last names for their middle names. This all seems harmless enough, right? Well, if you didn’t know, Facebook is read more…


The popularity of blogging continues to grow with countless new blogs created each year and massive spikes of traffic making its way to blogs. Businesses have also recognized the many benefits that a blog provides their business. A blog allows businesses to easily and quickly reach a large online audience. Blogs not only help generate read more…


On Sunday, a pizzeria owner from Fort Pierce, Florida named Scott Van Nuzer was responsible for one of the most notorious photo opportunities in Barack Obama’s Presidency and the 2012 campaign thus far.  When Van Nuzer bearhugged Obama in front of several onlookers and photographers at his restaurant, Big Apple Pizza; he most likely expected read more…


When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes. In the past five years, Arthur Conan Doyle’s beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how read more…


As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast read more…


How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page. Chapstick is the latest example of a brand mishandling negativity over a new advertising read more…