The news of Google’s self-penalization for violating their own TOS has been making headlines both in and outside the SEO community, but despite the negative press the search engine giant has generated on its own behalf, there is good news on the horizon for Google.
In their most recent official blog post, Google revealed some changes made to their search engine technology that may interest SEO developers. The announcement covers changes to their image search feature, byline date accuracy and the internally-codenamed “Megasitelinks” (which is actually an algorithm enhancement.)
As with most Google news, these topics are important throughout the world of search engine optimization. The improvements made to the image search algorithms are said to be carried over from their Web search technology. Now, spam detection will apply to image searching as well as basic Web searching. Also, the quality of the landing pages hosting images will be factored into search results. This news gives developers even greater incentive to design landing pages to be SE-friendly, as image searches will now be more akin to Web searches in their ranking factors.
The changes made to byline dating should prove helpful to developers who frequently update social media aspects such as blog posts. While Google didn’t elaborate too much on this issue, it seems that the search engine now crawls pages to find the latest updates and displays those alongside results.
The “Megasitelinks” updates provide localized sitelinks based on location settings. SEO developers who utilize strategies like geo-targeting should view this as a potential traffic booster. Those not taking advantage of geo-targeting techniques may see this change as a reason to increase their efforts on the geographic optimization front.
Other elements of spam detection appear to be a focal point for Google in the blog update. The full post, which can be read at: http://insidesearch.blogspot.com/2012/01/30-search-quality-highlights-with.html lists other changes that the brand continues to improve upon. SEO developers should pay close attention to the changes, as they are definitely favorable for those who practice white hat SEO techniques and will undoubtedly continue to be improved upon in the months to come.
Creating SEO campaigns for small businesses can be tricky considering locality as well as competition of keywords. Many small businesses look to an SEO to be rain makers or miracle workers in establishing online and foot traffic. So how does an SEO really manage expectations of small businesses and provide results for these opportunities?
Initial Strategy Development
Meet face to face and with your research in hand related to competitors (online – related to targeted keyword). That analysis should discuss authority of those competitors and what is needed to surpass those metrics as well as a timeline. There is nothing worse then setting false expectations and needing to explain later to a client why you are behind on ROI. Outline tasks to be completed weekly as well as benchmarks and run rate reporting.
Discuss and develop plans that meet local search for organic SEO, Social Media and Paid Search. If the goal is to get users to the site immediately then focus that budget toward PPC with geographic settings. If the focus is to get foot traffic into brick and mortar then focus that spend on Social Media engagement. All the while accompanied by an organic campaign for long term increases in rankings.
Little Successes Add Up
Be certain to communicate daily with small business owners regarding SEO, PPC, SMO wins that happen. At the end of the month if your reporting is as favorable as the owner may like you can discuss these little wins throughout the month. Cumulatively, the small business campaign is one that requires direct communication and clear/focused understandings of what they may consider a successful campaign. Remember, small business means the budget they spend is a large investment for them – so be certain to spend time and money wisely.
As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google.
Although Microsoft’s Bing has made strategic moves this year to try to take some of Google’s 77% market share away from them, the forecast sees Google continuing to build a further lead on them. Bing will, however, pass Yahoo, pushing them to the #3 spot. Time Warner’s AOL ranks #4 in online search.
“The advantages of paid search are its immediate return on traffic, related to targeted keywords, demographics, geographic targeted loccations, and websites your organization wants to reach”, states Todd Bailey, Vice President of Online Marketing at WebiMax. “Companies are obviously understanding the significance behing this type of marketing, evidenced by the intense growth in the industry”.
WebiMax is rated the #1 Pay-Per-Click Management company in the United States, by TopSeos.com. Hiring a quality PPC Specialist can mean the different between success and fauilure of your internet search campaign.
Far too often do companies contract with firms that do not have the proper personnel in place, and they don’t receive the conversion’s that their looking for. Advertising dollars can fall through the crack very easily in online search. Contracting with the right PPC Expert can hold the ultimate fate of your company’s campaign.
The majority of SEO firms outsource their services to overseas vendors, typically located in China, India, and the Philippians. They do this because it is cheaper, (companies can save money by outsourcing), and because they typically lack the talented staff to perform quality in-house results. WebiMax is one of the only SEO firms that do not outsource their projects.
Todd Bailey, Vice President of Online Marketing for WebiMax, states that “approximately 70% of all SEO firms outsource their services overseas”. This is an astounding number! In fact, Google “SEO Outsourcing” and 5,650,000 results come up!
WebiMax is an affordable SEO company. No project is too small, or too large. Our internal team of experts connects with our client’s one-on-one and individually designs each campaign from the ground up, congruent to their organizational objectives.
Not only does WebiMax pride themselves in that we perform all services in-house, they also conform to a SEO Code of Ethics. Many SEO firms are being penalized by Google for violating their algorithm policies. In recent news, Google’s Panda update has been causing headaches amongst these firms that practice “black hat” optimization methods.
If you’re a business trying to decide which SEO firm to contract with, consider this. From 2008 to present, when most U.S. based firms were downsizing, outsourcing, and scraping to save afloat, WebiMax was growing and perfecting their techniques that have led them to be named the #1 rated SEO firm by TopSeos.com.
Your company webpage is the first impression that people receive about your company. It sets the tone right away. With competition as fierce as it is across all industries, having a well-designed webpage can be the difference between profit and loss.
Not only does a well-designed webpage help your company from a search engine optimization (SEO) standpoint, having a clean design will also make people (potential buyers) feel more comfortable with your company. Your products can be easier to locate, graphically, it can appeal to the eye of the buyer, and the overall impression will help boost sales and website traffic.
WebiMax has been rated the #1 web design agency in the United States by BestWebDesignAgencies.com for 2011. Best Web Design Agencies.com is the independent authority on web design agencies and ranks the top thirty (30) web design companies in the country.
“Websites are the most important marketing medium online and act as the official gateway to earning a new customer”, says Todd Bailey, Vice President of Online Marketing at WebiMax. “A properly designed website will increase conversions, lower bounce rates and increase the overall length of visits”, concludes Bailey.
Whether it is building from scratch, redesigning, or simply enhancing your company’s website, the highly skilled team of designers and developers at WebiMax has helped many clients in the United States increase their online visibility. First impressions count!
As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.
The most important part of utilizing PPC is making sure you are using the best Pay Per Click Specialist that you can rely on with your marketing budget. Having a quality PPC specialist in place can mean the different between success and failure for your internet marketing campaign.
Read more on selecting the best PPC company
It’s also vital to ensure the PPC company you are contracting with is a Google AdWords certified expert. This is a highly skilled certification to receive (much like receiving an A+ from the BBB). As Google has become much stricter and are cracking down on dishonest search engine optimization (SEO) practices, the companies that have this certification are guaranteed to be a highly valuable and credible source.
“It is very easy to bleed through money within paid search if you’re not having it managed properly”, says Todd Bailey, Vice President of Online Marketing at WebiMax. “With having the right PPC specialist, you can trust that your advertising campaign is in a safe place while you can worry about other important aspects of your business, and maximize your ROI”, concludes Bailey.
WebiMax’s team of highly skilled experts has earned them the distinction of being a Google AdWords certified expert. Since advertising is changing landscapes to online form, it is important for companies to evaluate their advertising position and make sure they are spending their advertising monies efficiently and effectively.