As a client, you want to always make sure that you are contracting with the most affordable SEO Services Company. At first, all of the various products and services offered by an SEO firm can be a bit overwhelming. Not only is it important to look into the type of services offered at the price you’re quoted on, be sure to check out client testimonials (if they’re listed). They can play a major role because their un-scripted interviews in which the client reviews their experience with the company. If client testimonials are not listed, that could be a red flag. You wouldn’t buy a house without the home inspectors report would you?
At WebiMax, our SEO packages can be built in the following key areas: Copywriting, consulting, training, link building, website optimization, and other areas. Finding the right SEO company that fits your budget is easier than it sounds, if you’re going with the right one!
“Sometimes the best way to evaluate costs related to using an online marketing company is to compare the potential salaries and overhead involved with SEM employees, software and resource. When using an agency you are able to leverage a larger pool of resources at significant savings from your Marketing budget” – Todd Bailey, Vice-President of Online Marketing
SEO services pay for themselves almost instantaneously. Market research data indicates that ranking higher in search engines such as Google benefits businesses greatly. Investing in affordable SEO leads to continued growth. When a potential buyer searches with keywords related to your business, you want to be at the top of the search engine results. This leads to instant financial success. In today’s competitive business world, there is the constant challenge to set your business apart from the rest. Here’s one great way.
The Labor Department announced today that the nation’s unemployment rate for February was 8.9%, down from 9.0% just a month earlier. This is also the lowest it has been in two years. 192,000 jobs were added in the month, mainly all of them coming in the private sector. In an interview with FOX Business last month, Founder and CEO of WebiMax, Kenneth C. Wisnefski, regarded as an industry expert in small business and job growth, stated that “I believe there are companies interested in hiring but are having a difficult time finding people with the specific skill level their looking for”. Wisnefski also stated that “small businesses should find more creative ways of hiring, such as taking candidates and training them to become the type of employees they need. That’s exactly what we’ve done and has been tremendously successful”.
WebiMax, a small business specializing in Search Engine Optimization (SEO) increased their workforce 5% last month, with plans on doubling their size in the next 12 months.
The recent job growth numbers is another positive sign of a rebounding economy, and comes as other significant news broke this month including an increase in consumer spending and strong corporate profits.
The Management Team has stated that WebiMax is seeking to “double our capacity of content developers, develops, online marketing associates, and project managers in 2011.” At WebiMax, “we have experienced tremendous growth over the past few months due to our successful Online Marketing strategies that we implement for our clients”, says Todd Bailey, Vice-President of Online Marketing.
As the United States economy continues to rebound, economists are expecting to see more job growth in the coming months. This is just another positive sign for the bigger picture.
For job candidates looking for helpful hints and tips for finding a job, check out the WebiMax Videos as Wisnefski addresses job growth in several FOX Business interviews.
“How do I use social media as an online marketing tool for my company?”
Have you ever been in a conversation with someone who continuously talks about themselves? Of course you have. We all have. These one way conversations are quite the monologue and often leave the other party frustrated. I find myself tuning out to what that person is saying and just trying to find a “Pinter Pause”, or at least, a slight moment of silence to jump in with a few simple words. It’s quite annoying and leaves you feeling bored and frustrated.
As we get older we understand that it could be a personality flaw or just a lack of courtesy. And if we use the same comparison, with relation to traditional and online marketing, we are left with ineffective results. When we speak about Social Media we are not just tweeting our latest sale for products and service. Lord knows there are a ton of those out there within the now 10 billion tweets. These are the first ones we overlook as they offer no value.
So that leaves us with the open ended question, “How do I use social media as an online marketing tool for my company?”
And when I ask this question it has more to do with driving online traffic and capturing new leads. Social Media offers us the most advanced form of real time communication for us to speak with potential customers, clients, employees and the general public. But that is not the best part about it.
An effective Social Media campaign begins with listening to what is out there. What are people talking about? A quick search.twitter.com of your keywords and phrases produces results where you can listen to what type of chatter is occurring. Sales101 teaches us if you’re not listening then you’re not selling. Sales and Marketing are directly related to one another and this is no exception.
When we are delivered results the first instinct may be to hit up as many replies as possible for instant traffic. Oh wouldn’t that be nice? And in a sense, sure – it most certainly would. But, if it sounds to good to be true than it most likely is. Remember your reputation is always on the line. People are listening to your tweets and what you say is an impression that you may never have the chance to retract.
When we listen to what the community is speaking about we can become an active member with valuable replys or retweets. A good ratio for retweets vs. tweets about your self is 12:1. That means listen and reply naturally 12 times before you tweet yourself. This is an effective formula which leaves you looking like an expert by providing valuable content to the community and not just sending out tweet spam.
While there is no true road map that we can pull from the glove compartment and unfold to help us navigate the search engines, it has been proven that these common pitfalls will be detrimental to your organic search engine marketing efforts. As always, hire an expert to handle these services for optimal performance and continued results.
1) Starting Too Late
SEM should be well thought out as early as when you first register your domain name or plan your new web design or re-design. The concept of customizing your web pages content toward targeted keywords and key phrases has become more apparent and rewarded with top position results given by major search engines. These results are in no way an accident nor are they necessarily just a trick used to fool your way to the top. They more importantly benefit the visitors of your web site.
Advice: Give thought to your prospective customers and the keywords you want to focus on early in the marketing development stage.
2) Spy vs. Spy
In the wild, wild west days of SEO there were plenty of agencies offering top results, and getting it, by font matching (hidden keywords stuffed on a page that match the color of the background of a page), soliciting links from link farms as well as generating duplicate content (multiple pages with the same content). These practices are labeled “black hat” (as opposed to wearing a white hat and being the good guy) and quickly may cause penalization toward your site and in some cases lead to being banned.
Advice: Let a professional SEO company do what they do. Industry professionals have seen what works and will be able to adapt a campaign to meet your companies’ needs.
3) Less Is More
OK, you’ve got your site up and running. You’ve seen some traffic coming in. Now is the time that you decided to do some research on how to optimize your web site. That’s fantastic! Problem is, you took every single suggestion you found on the web and applied it toward your pages. Over optimizing a web page or web site can and will be detrimental to your SE results.
Advice: When in doubt, natural is best. A properly optimized site will feel natural to read and navigate. Don’t force keywords in where they shouldn’t be.
4) Too Much Coffee
5) What’s In Your Head?
There are tags used for specific reasons when it comes to search engine placement. Regarding the most important element on the page, the content, there are header tags and paragraph tags. A page without header or paragraph tags is a missed opportunity. Optimizing the layout of your page by utilizing the correct components is essential in assisting with identifying the more important elements on that page.
Advice: Try not to use any lower than an h2 tag for identifying a header and make certain that your targeted keywords and phrases are evident within them.