Category: Twitter

Category: Twitter

A New Approach to Content Marketing

In the weeks following the much-discussed Penguin Update, many things have changed for Internet marketers.  Last week, I covered the topic of link building and how it has evolved since Penguin first struck on April 24th.  Today, I’m going to address another major issue affecting digital marketers, bloggers, content developers and business owners alike: Content. […]

From Pastime to Primetime: The Influence of Social Media

Facebook, Google+, Twitter and virtually every other social network have become more than pastimes for the millions that use them daily.  Today, these sites are the product offerings of multi-national corporations and have not only changed many aspects of Internet marketing, but impacted popular culture around the world. From Humble Beginnings… The world’s largest social […]

Twitter Broadens Horizons With Music–Pepsi Partnership, Increasing Global Reach

Twitter continues to assert its importance and as a result, it receives a great deal of attention from SEO agencies, social media experts across the board, and us here at WebiMax. All social platforms are evolving and responding to what customers want, but Facebook and Twitter seem to trying to stay ahead of the curve […]

Leveraging Your Brand & the Additional Revenue That Licensing Them Can Bring

When brands are built up effectively over time and used purposefully, they can have a tremendous impact on the company and deliver considerable financial gain, supplementing the primary revenue generation from the sale of their actual products. Ford, one of the biggest and most recognizable name brands in the country and world, is a shining […]

Branding With Google, Guidelines For Business Marketers

Branding is sometimes hard to separate from advertising and marketing. Although it is all under the same umbrella of external communications, some differentiation can and should be made between them so you can strategically put them to work for your business. Branding deals most closely with the image of a company and how it is […]

The NBA’s Social Media Marketing: A Lesson in Global Branding

Social media has tremendous potential to brands, we know this. But gaining increased exposure for a brand through purposeful engagement with their audience is a skill requiring a number of elements, among them a viable strategy, and is worth a closer look through the actions of a large social player, the NBA. The league has […]

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