On Wednesday night at the first ever Agile SEO meetup hosted by WebiMax’s own Chris Countey, I delivered a presentation regarding the value of rich content and its place in the future of online marketing. I discussed the growth of video on the Web and how it has gradually become a more powerful marketing tool for those who properly utilize it. However, the development of a successful digital video marketing campaign is a complex and involved process that may seem daunting to some. In fact, following my presentation, several attendees approached me with questions and concerns about the video production process. I’ve designed the following guide as both a response to those Agile SEO attendees and to help those not present at the meetup to better understand the value of rich content in online marketing.
Arguably, the greatest challenge of any marketing campaign is the initial development process. Determining the best course of action to maximize visibility and enhance revenue can be difficult and this holds true in relation to video SEO campaigns, as well. The planning or “pre-production” phase is the logical starting point for rich content creators. The pre-production process involves developing a script or an outline of the video itself and evaluating the budget and anticipated timeframe for completion. Pre-production is a crucial part of video development and should never be overlooked, even by the most experienced video producers.
The Production & Post-Production Process
Once the video is planned, production can begin. This process includes recording or otherwise generating all of the content to be featured within the video. After the content is created, it is then edited (if necessary) and uploaded to YouTube, Vimeo, DailyMotion, Tout or a number of other popular video sharing websites in the “post-production” phase.
Optimizing Rich Content
Just like web pages, videos can also be optimized to increase their visibility in the SERPs and throughout social media. Creating original, relevant titles, descriptions and keywords for videos as well as enhancing social engagement are the cornerstones of the video optimization process.
Video viewership will continue to rise online in the years as the accessibility and quality of rich content on the Web increases. Going forward, video SEO will not only become a more significant element of digital marketing campaigns, but a crucial factor in achieving greater overall brand awareness online.
Happy Valentine’s Day, valued WebiMax readers. Are your customers headed, straight as an arrow, toward your site’s services and products, not just today, but each day of the year? Search engine optimization facilitates a love connection and the endless search for brand attention. Brands engineer goods and services to meet the needs of valued customers. Online marketing helps align and spark brand-consumer connections.
Online marketing has become diverse (offering an array of separate yet intertwined initiatives), yet ‘separate’ services ‘connect,’ working well together to create online success. For instance, copywriting (an essential SEO need) is complemented well by social media usage (gives content further extension and exposure). Let’s consider more search engine optimization, inter-service love connections:
Technical SEO < —— > Pay per Click
Technical SEO addresses the on-site needs of a Web property such as meta data, ensuring search engines properly read a site’s pages and understand what on-site elements are ‘communicating’ to engines and users. This helps a brand’s exposure on the search engines; as Comscore’s January SE data reflects, users mainly leverage Google (Google Webmaster tips) for search at the moment.
Addressing technical needs helps search traffic and PPC (pay-per-click) services complement technical notions well, giving brands immediate opportunities for increased exposure. While PPC demands meticulous attention to ensure ROI, it’s a good service to leverage while natural SEO efforts gain momentum.
VSEO < —— > Web Design
I read a good post today on Google+ by Erica McGillivray. If you’re using Google+ (Rand Fishkin urges all people in marketing to develop a strategy), you’ll notice personalized search results and interests of others in your circles. Undoubtedly, you’ve noticed more videos finding way into SERPs. Video production is another method of conveying information; in some cases, video can better communicate than text (think about DIY projects). A number of vendors opt for video production and VSEO (video search engine optimization), allows for better exposure.
Your brand may love the idea of VSEO, deciding to host a number of on-site videos. Web design services invigorate and improve the design and usability of Web properties. While your brand is producing videos, it is necessary to improve the look and function of its associated online properties. Videos intrigue attention while Web design implementations aesthetically please browsers and improve user satisfaction.
Copywriting < —– > Social Media
Great content is essential for every brand. While video, infographs (see infograph of StumbleUpon success via Distilled), podcasts, and other varieties of media are expanding our interpretations of ‘content,’ copywriting (have you been paying attention in copywriting class?) remains an integral part of a successful SEO campaign.
Of course, brands desire increased readership and traffic. Social site, like Google+ above as well as Twitter and Facebook (read Todd Bailey Facebook tips). Social media sites allow for real-time sharing and increased exposure to Web site content and properties. If a brand is producing content, social media becomes a complementary process it can’t afford to pass over.
Thanks for reading – Happy Valentine’s Day
It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.
These numbers are staggering and confirm for us that not only are people “broadcasting themselves” on sites including YouTube, companies are also creating advertising content for themselves through video. This calls for a need of video search engine optimization solutions. Without effectively optimizing the video, it will fail to get picked up and rank well on popular search engines.
ComScore also reported that 6.8 billion video ads were viewed in September. YouTube (at no surprise) ranked as the top video site with VEVO and Microsoft Sites ranking 2nd and 3rd, respectively.
Interestingly enough, Google’s latest Panda Update allowed video streaming services and websites to rank higher in the SERPs in the month of September. There may be a direct relationship to the increase reported by comScore for September with the results of the Panda.
Research conducted by the Interactive Advertising Bureau (IAB) at the beginning of 2011 states that video ad spending will increase 22% in 2011. The report states that this is due to the fact that video advertising provides marketers with more reach, consumers are more engaged, and it is easier to track the overall return on investment.
Announced this month, WebiMax has partnered with a nationally recognized video producer to bring Video Production Services to our product portfolio. If your company hasn’t been investing in video advertising, your company may be missing out on increased sales, leads, and client retention.
Our team of marketing experts, in congruence with our video production firm, will strategically design your video whether it is a new product demonstration and launch, television advertisement and commercial, viral marketing video, or any other form. With WebiMax, the limits are endless!
Creating your video advertisement is the first step, the second is making sure your video is reaching your consumers. Much like we’d build a company’s seo campaign, the team of experts at WebiMax can build a strategic video seo campaign to ensure that your video populates the top of search engines.
Better yet, have a new product you’re releasing to the market and want to create an advertisement, or product demo? We can help you do just that! Our producer firm can create any environment in our studio to be used in your product video.
See what makes WebiMax the #1 rated SEO firm in the United States by TopSeos.com.
Kenneth C. Wisnefski, Founder and CEO of WebiMax, the #1 rated search engine optimization (seo) firm in the United States by TopSeos.com, announced today that the company is receiving tremendous success with its use of video search engine optimization (VSEO), a product that was added to WebiMax’s portfolio in early 2009.
“Video SEO is a service that has emerged in recent years”, says Ken Wisnefski, an entrepreneur who founded WebiMax in 2008. “With the explosive success of search engine optimization, coupled with the rise in demand for multimedia based services, Video SEO (VSEO) has been in high demand amongst the world’s top companies, small businesses, and even film-makers and musical artists”.
Using white-hat optimization methods that have been endorsed by major search engines Google, Yahoo, Bing, and others, WebiMax uses the same core principles of original and quality content, proper indexing, meta-tags and data, robots.txt files, and other methods, and applies it to the video product. A recent survey conducted by Forrester Research states that videos are 53 times more likely to receive first-page organic ranking than websites.
“Having been rated the #1 search engine optimization (seo) firm in the United States for the past 3 years by TopSeos.com, we’ve taken our proven strategy from webpage optimization, applied it to video optimization, and added an extremely reputable video producer firm to the mix. Our return on investment in this sector of our product portfolio has been terrific”, concludes Wisnefski.
WebiMax is off to a fast start to 2011. Wisnefski announced last month that the company is experiencing record revenue growth, “terrific client-retention and growth percentages”, and a significant increase in the amount of new client acquisition. In addition, they’ve been able to secure a “substantial amount” of private equity financing, which has allowed them to reinvest in technology, double their workforce, and expand operations with 10 new office locations.
The company plans to continue to announce their record success from operations as 2011 marks a pivotal time in the emergence of WebiMax.