Today, Todd Wasserman wrote a post upon Twitter’s news of launching its new branding pages. The news ushers more online marketing and branding opportunities for businesses seeking to broaden consumer awareness regarding products, services, and company brands.
The free options aligned with the brand pages allow companies to customize accounts with headers (comparable to those aligned with display banner ads), allowing for conspicuous taglines and fonts, making a company’s brand more prominent than previously-allocated under Twitter’s current design. Additionally, companies may choose to keep particular tweets atop of timelines. These tweets auto-expand, revealing embedded photos or videos, creating more marketing and branding options, without needed actions from on-page browsers.
Furthermore, the brand pages segment a company’s “@” replies and “mentions.” As mentioned in an Ad Age Digital post, this particular function will serve customer-service-oriented companies well, enabling them to respond to customers without having to sift through other past Twitter activities.
Twitter’s new brand pages should be a welcomed online marketing tool for brands struggling to make social media connections with a meager 140 characters. Now, companies can offer more information, create more associations, and engage in more branding initiatives using Twitter.
The new launch involves 21, specific companies including Verizon, Dell, Nike, McDonalds, and other familiar brands, all forging ongoing dialogues with Twitter regarding the new move.
It will be interesting to track the movement and social embrace of the 21 brands as Twitter launches its brand pages. The move couldn’t have come at a better time for the platform, as social site competitors, such as Google+ (also issuing brand pages), undergo modifications to emulate the multiple options afforded to a site offering such multi-media opportunities as Facebook (a site that received more traffic than Google last year!)
One of the first things people do that look at your e-mail address is build an image of you. In today’s competitive environment in which we live in, one of the best things you can do for yourself is give a good first impression. This holds true for a job interview, for an email you send to people that you want to take you seriously, and even for Facebook. It is therefore important to know this; if you are someone who has a funky email address such as “PartyAnimal85”, consider creating a new one so people don’t receive an email from “PartyAnimal” asking them to accept a press release on your company.
Kenneth C. Wisnefski, Founder and CEO of WebiMax.com, says “E-mail addresses are a reflection of the person since it is how they wish to be known in the online community. Therefore, I strongly feel an email address promotes an image of who you are. When speaking at conferences and workshops, I often ask people ‘if you were to introduce yourself with your e-mail address, what image would that speak of you”? This is especially true for resumes and job interviews. Ask yourself, as an interviewer, would you want to consider someone for a management position that identifies themselves to the online community as a “Party Animal”?
There are some great (and simple) options if you are in the market for a new e-mail address. Industry standard is FirstName.LastName. In an age where everyone now has multiple email addresses, this option may be taken. Add some numbers to the end of the email address to make it specific to you. This is the safest and most professional way for people in the online community to take you seriously. First impressions count.
So if you are one of those reading this blog asking yourself “perhaps I should ditch that old college e-mail address”, consider doing so. In an age of first impressions, it is imperative for us to put our best foot forward.
The most integral component of any relationship, whether it is personal, business, or buyer-seller is communication. Ask yourself, where would we be today if we were unable to communicate to our family, colleagues, or clients? In the business setting, the quality of communication that transpires between the buyer and seller typically does not appear in explicit detail in the contract. Clear communication is the added value that builds long-term customer relationships and client retention. Ever heard of “outstanding communications” being listed as a core competency?
When customers are deciding which buyer to purchase goods and services from, they need to consider, “what quality of communication will I receive during, and after the sale takes place?” With consumer goods, if the buyer purchased a product online, for example, they usually receive a notice that their item has shipped, or a note in the future asking them how they enjoy the product they purchased. That simple act can build brand loyalty.
So what if you’re a buyer entering into a contract of services? You want to know exactly what is happening with the service don’t you? A clear line of communication needs to be in place.
The internal team of developers at WebiMax.com has designed a new proprietary client center and analytics platform that will go live in February 2011. The new platform will allow clients of WebiMax to view data related to their online marketing campaigns in “real time”, instead of receiving monthly reports as most internet marketing companies provide. Clients will now be able to see intricate details of their SEO campaign as they are completed.
Communication is the basic element of any relationship. Next time you are purchasing a product, whether it is goods or services, don’t be afraid to ask the seller “How are you at communicating with the buyer during and after the sale?”
As the much anticipated Super Bowl XLV draws nearer and nearer and the pressure on Steelers Head Coach Mike Tomlin, and Packers Head Coach Mike McCarthy heats up, there is another pressure looming in the air; the Chief Marketing Officers of organizations that have decided to spend $3 million for a :30 second clip on Fox Network. Fox has confirmed that 100% of ad space has been sold, with the big game a bit over a week away. Reports issued by online marketing research companies tell us that the usual companies will make an appearance…E*Trade, General Motors, BMW, Doritos, and Budweiser.
Marketing experts and business owners have pondered a new question this year…Is it more cost effective to switch to online ads versus placing a $3 million Super Bowl Ad? We are in the era of social media and online advertising is on the rise. Most businesses can build a year-long marketing campaign for the same $3 million that will expire on the 31st second of a super bowl ad. Social media sites Facebook® and Twitter® give organizations an inexpensive (surely not $3 million!) way to advertise to a multiple number of consumers that follow their businesses online. Company Mercedes-Benz is launching the “World’s First Twitter Fueled Race” which will award a vehicle to a two person team who gains the most Tweets and Facebook “likes” for Mercedes-Benz. This is a great example of a larger company focusing more on social media advertising.
Ken Wisnefski, Founder and CEO of WebiMax.com says “It is my experience and the experience of the organization I represent that companies are utilizing online advertising versus traditional marketing tactics. We see electronic communication of products and services, as a more efficient means of reaching clients. Companies today want to create a more cost-effective marketing campaign that provides customers with an interactive experience.”
With Super Bowl XLV 10 days away, the pressure is on in several corporate marketing offices just as much as it is on in Pittsburgh and Green Bay.