Industry leaders in reputation management discuss the many pitfalls and advantages of an agressive brand management campaign. Not only as a defensive strategy but also as a proactive influencer to build reputation authority.
Operations become more dynamic when they expand into international markets, complete with new and different structures and regulations. I touched on this over the last two days regarding Google Maps in France and the Street View functionality in Germany. Essentially, nothing stays the exact same from country to country and Google, maybe more than any other company in the tech industry, is experiencing this in a big way. Just recently, the Korean Fair Trade Commission (KFTC) made weighty accusations against Google alleging they interfered with the commission’s antitrust investigation regarding potential limiting of access to local search engines on Android. Moving beyond this tension, Google engineer Matt Cutts made a presentation to roughly 80 South Korean government officials, lawyers, webmasters, and journalists in an appeal to allow Google’s bots to crawl prominent government websites.
The success of this meeting directly impacts international SEO in the Korean market. In short, Google is not the dominant search engine in the country and in an effort to gain market share, Google needs to resolve road blocks, among them being the fact that many prominent websites are not indexed by Google and thus cannot be seen using the search engine. As The Wall Street Journal points out, if the search engine cannot provide prominent Korean sites in its SERPS, then Koreans and those interested in content relating to Korea will use the search engine much less, thus all but eliminating Google from the country’s search market.
If Google Wins, International SEOers Win Too
The issue of non-indexed sites is a hold-over from a declining practice in the country that saw government agencies building websites and blocking global search engines over the previous two decades, utilizing the Korean-based Nave and Daum search engines instead. Enter Matt Cutts, who was in-country to make the case for allowing the Googlebot to crawl and index the many sites that are still not available on Google. If Goolgle gets these sites, then the search engine has a chance to secure a foothold from which they can grow in the future. SEO companies that offer international SEO and multilingual services will be taking notice because if this appeal is successful, then Google can grow and open up the market further as well as increase opportunity for SEO and paid search there. We will be keeping an eye on Korea and see just how positive the response is to Mr. Cutts’ appeal.
Happy Valentine’s Day, valued WebiMax readers. Are your customers headed, straight as an arrow, toward your site’s services and products, not just today, but each day of the year? Search engine optimization facilitates a love connection and the endless search for brand attention. Brands engineer goods and services to meet the needs of valued customers. Online marketing helps align and spark brand-consumer connections.
Online marketing has become diverse (offering an array of separate yet intertwined initiatives), yet ‘separate’ services ‘connect,’ working well together to create online success. For instance, copywriting (an essential SEO need) is complemented well by social media usage (gives content further extension and exposure). Let’s consider more search engine optimization, inter-service love connections:
Technical SEO < —— > Pay per Click
Technical SEO addresses the on-site needs of a Web property such as meta data, ensuring search engines properly read a site’s pages and understand what on-site elements are ‘communicating’ to engines and users. This helps a brand’s exposure on the search engines; as Comscore’s January SE data reflects, users mainly leverage Google (Google Webmaster tips) for search at the moment.
Addressing technical needs helps search traffic and PPC (pay-per-click) services complement technical notions well, giving brands immediate opportunities for increased exposure. While PPC demands meticulous attention to ensure ROI, it’s a good service to leverage while natural SEO efforts gain momentum.
VSEO < —— > Web Design
I read a good post today on Google+ by Erica McGillivray. If you’re using Google+ (Rand Fishkin urges all people in marketing to develop a strategy), you’ll notice personalized search results and interests of others in your circles. Undoubtedly, you’ve noticed more videos finding way into SERPs. Video production is another method of conveying information; in some cases, video can better communicate than text (think about DIY projects). A number of vendors opt for video production and VSEO (video search engine optimization), allows for better exposure.
Your brand may love the idea of VSEO, deciding to host a number of on-site videos. Web design services invigorate and improve the design and usability of Web properties. While your brand is producing videos, it is necessary to improve the look and function of its associated online properties. Videos intrigue attention while Web design implementations aesthetically please browsers and improve user satisfaction.
Copywriting < —– > Social Media
Great content is essential for every brand. While video, infographs (see infograph of StumbleUpon success via Distilled), podcasts, and other varieties of media are expanding our interpretations of ‘content,’ copywriting (have you been paying attention in copywriting class?) remains an integral part of a successful SEO campaign.
Of course, brands desire increased readership and traffic. Social site, like Google+ above as well as Twitter and Facebook (read Todd Bailey Facebook tips). Social media sites allow for real-time sharing and increased exposure to Web site content and properties. If a brand is producing content, social media becomes a complementary process it can’t afford to pass over.
Thanks for reading – Happy Valentine’s Day
When Google was introducing the Street View feature of its Maps platform in Germany, culture was at the root of its initial resistance. This is yet another example of technology and the internet challenging cultural norms and existing laws in new ways. German culture largely tends to be more private than others, particularly US culture. This can be seen throughout society, but most applicable for tech companies and search engine optimization experts is how it impacts their online activity. As such, Germans had one of the lowest adoption rates of social networking sites in Europe during the initial years of their existence. But in time, Germans have joined social sites in great numbers, once the technology and its impact on privacy was understood and accepted it appears.
The same trend was seen with Street View, as there was great initial resistance to the idea of private homes being represented digitally for all to see. From businesses to private homes and communities, people were simply unsure about this literal and figurative uncharted territory relating to digital privacy. The immediate concern was personal privacy and safety as there was a belief that online representations of such properties could be used by individuals for break-ins and other illegal activity. Individuals who did not want their property to be digitally represented could opt-out, but once people saw the technology wasn’t overly intrusive and used for malice, it was slowly accepted.
This has serious implications for companies utilizing geo-targeting and Google Maps in general for international SEO purposes. Optimized business sites show up in SERPs and Google Maps, and now customers can walk the streets and look at the restaurant or shop itself in many cities of Germany, assisting in customer product or service research. Customers can thus engage with the businesses even further, looking at the building, signing, and the neighborhood it finds itself in, among other elements.
Further, a new area of marketing potential has emerged. According to a Time Magazine/Worldcrunch article, the service is popular among Germans looking to rent or buy property, or even visit a specific area, which presents additional opportunities to target traffic. This is an initial step in the German market, but the impact that Google Maps with Street View has on the SEO and paid search industries will only evolve further.
Todd Bailey, Vice President of Digital Strategy at WebiMax, and senior administrator of SEO Services, announced that the website has “become one of the fastest growing expert SEO community websites” and furthers “SEO Services attracts traffic from some of the industry’s most reputable figures.” Kenneth Wisnefski founded WebiMax in 2008.
SEO services is a portal for SEO experts and novices alike to share and learn about search engine optimization. SEO Services (aforementioned as the expert community) has an interactive interface that lets users create unique log-in credentials and become free members. Once an individual becomes a community member, they can post articles, submit guest blogs, and contribute to forums.
“SEO Services has rapidly grown in the amount of community members and online engagement,” states Bailey. “This year specifically, we have seen a significant increase in the amount of internet users, advertisers, and marketers who crave SEO related information. We launched the expert SEO community website to provide resources to those wanting to learn more about SEO, and help decision-makers learn what best practices can increase their online rankings.”
About SEO Services:
SEO Services is an expert SEO community website, providing industry-related information to members. Managed by SEO expert Todd Bailey, the community site hosts a wealth of information for industry novices to experts and decision makers in some of the world’s largest companies. Visit http://www.seoservices.com/ for more information.
MOUNT LAUREL, NJ — (Jan. 26, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the company launched an extensive SEO Reseller Strategic Partnership Program. Officially launched in the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program.
“I am pleased to announce WebiMax’s extensive SEO Reseller program is fully launched and operating,” states Wisnefski. “Partnering with advertising agencies not only gives the partner the ability to offer a full-suite of SEO services to their clients, they also earn residual revenue which represents a win-win for both parties involved.”
Stan Evans has over 14 years of Internet Marketing experience, and 15 years of experience as a senior-level sales executive penetrating and growing Fortune 100 companies across many industries. His reputation for successfully managing strategic partnerships is invaluable in helping companies grow and enter new markets.
“Forming strategic partnerships is all about communication and transparency, in addition to understanding the client’s needs,” states Evans. “WebiMax is well-known for our customized approach, high-level of communication, and our commitment to obtain measurable results for our clients. Add those traits to our industry-leading SEO services and we have highly successful solutions available for our Partners and their clients,” concludes Evans.
The partner can choose to offer SEO services either through private label initiatives or direct referrals to WebiMax. What’s more, SEO Reseller program gives both parties increased leverage to better serve their customers, which in turn, results in enhanced brand loyalty and client retention.