MOUNT LAUREL, NJ — (Jan. 23, 2012) – Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company has launched an enhanced strategic SEO Reseller partnership program, heavily focused on the white label resale of its award winning services. The program is designed to help the partner grow and generate more residual revenue by offering search engine optimization services to their clients either through private label initiatives or direct referrals.
“There are an abundance of reputable advertising and marketing agencies that do not have the proper training or personnel to offer a full suite of search engine optimization services to their clients,” states Wisnefski. “WebiMax now provides the opportunity for these agencies to offer our industry leading services either as private label or a direct referral, generating even greater return on investment for clients.”
Wisnefski founded WebiMax in 2008 and has since grown the company to 150 personnel and over 500 clients worldwide, including several major Fortune 100 companies. The company was recently recognized by Forbes as one of America’s Most Promising Companies due in large part to their growth and projected long-term success in their respective industry of online marketing services. The launch of this program offers a win-win partnership for both WebiMax and their partners.
“The major benefits of our strategic SEO Reseller partnership program are that the agency can earn residual revenue, and can also receive training from WebiMax’s team of industry experts. This allows them to add SEO services to their personal portfolio of products and services,” states Wisnefski.
According to Forrester Research, Inc., the search engine optimization industry is expected to grow to a record $33.3 billion by 2016, signaling that companies both large and small are shifting more advertising resources toward SEO initiatives.
It is well-documented that mobile search is on the rise in the US and globally, but the numbers may surprise you. This past holiday shopping season saw increases across the board in terms of online shopping traffic and spending from mobile devices (i.e., smartphones and tablets). All signs point to the mobile web continuing to grow as smartphone and tablet adoption rates continue to climb and shoppers become more comfortable using their devices to search products and make purchases.
Still Room for SEO
Addressing the numbers, over 14% of all visits to online retailer websites in December were done using a smartphone or tablet. That is considerable, and especially relevant is that the number is climbing; last December that rate was 5.6%. More and more shoppers are simply using their mobile devices to do their online shopping. Most important however, is the dollars spent once there, and that is increasing as well. Purchasing from mobile devices doubled going from 5.5% in December 2010 to 11 percent this past December, 2012. This rise fits into the larger retailing picture as, according to IBM figures; online retail increased 7.5% from last December.
So what exactly do these numbers mean? As I just alluded to, they mean more people are using the devices to shop online than before. But what does this mean for search? Paid search clicks have risen considerably so many users are directed through ads, but without specific numbers to point to, one can assume organic search played a role in directing customers during this time period as well. In the end, with more people going online and searching for retailers, there will surely be more demand for SEO to optimize content and target potential customers.
Paid Search Picks Up
Pay per click was the big winner with the holiday numbers in. There was a 56% increase in paid search clicks and there was a 23% rise with the click-through rate (CTR). According to Marin Software, spending on paid search increased by 35% across the top three (Google, Yahoo, and Bing), and cost-per-click fell 14% all during the fourth quarter of 2011 compared to 2010.
Paid search was more efficient than in the past and customers were responding well to the ad campaigns engaged in by the companies themselves or the SEO firms that managed them. It appears these mobile behaviors from customers are trending. If this continues (which it should), online marketing, SEO and pay per click management in particular, will be increasingly more relevant in the months to come, and I’ll be looking forward to comparing these new numbers with those released at this time next year.
Kenneth C. Wisnefski, founder and CEO of WebiMax is pleased to announce that the company has entered in to a strategic partnership with AspDotNetStorefront, a leading e-commerce shopping cart platform.
Officially launched in 1997, AspDotNetStoreFront is utilized by more than 10,000 users. The strength of the platform is that it is filled with many components that clients need, including plug-ins, built-in search engine optimization, promotion and marketing tools, and the flexibility and stability of the .NET platform.
“AspDotNetStorefront gives their clients many competitive advantages, not least of which is the fact that the e-commerce shopping cart platform is search engine optimization friendly, an area in which WebiMax is the market leader,” states Wisnefski. “Natural search plays a critical role in the e-commerce space and this partnership helps both parties join forces on their strengths to deliver a highly valued product that can help increase revenue for retailers using the platform itself,” concludes Wisnefski.
“Our partnership with WebiMax joins two industry leaders and helps us enhance our products by adding additional SEO technologies to our state-of-the-art e-commerce platform,” states Dana Greaves, CEO and President of Vortx, Inc. and AspDotNetStorefront. “Our innovating products have helped major retailers and Fortune 100 companies successfully execute e-commerce initiatives and we continue to be positioned as our industry leader,” concludes Greaves.
The entire SEO community, along with everyone else on the Internet, has been awaiting the outcome of the Protect-IP and SOPA situation. The controversial nature of the two bills have sparked debate that has been ongoing since their proposal and both opponents and supporters continue to wait until the final decision is made to either veto them or pass them into law. In the meantime, any news regarding either Protect-IP or SOPA instantly becomes a hot topic amongst developers and the most recent word on Protect-IP could change one very important aspect of the proposed act.
View my latest video on Anti-SOPA Blackout
Democratic Senator and originator of PIPA, Patrick Leahy, announced that a possible revision to Protect-IP is in the works. The Vermont Senator urged that amendments to the act be considered to ensure that it is more beneficial than it is harmful, not just to Americans, but to the entire Internet’s infrastructure, should it pass legislation.
At present, the bill would grant the U.S. Government the ability to order Internet service providers to block URLs for any websites that support, stream or share any form of pirated content. It also gives the Government the power to remove results for such websites on search engines, which has obviously led to much discussion amongst SEO developers.
Opponents of Protect-IP and SOPA include companies like Google and Facebook. Those brands, as well as other detractors of the two proposals, have been publicly outspoken regarding their stance on the bills. Although the Senate has yet to either definitively pass or veto Protect-IP, the proposition to revise it is certainly big news. PIPA could potentially have lasting effects on SEOs and the Internet as a whole if it becomes law. Any possible changes to the bill are surely going to give the SEO community and the rest of the Internet something important to talk about as it prepares to go before the Senate in the near future.
The use of mobile phones, and by extension, the use of mobile internet is on the rise globally. International SEO experts are recognizing the increased potential for optimization in new markets with the rapid expansion of the mobile web. More and more people are using their smartphones to surf the web, and thus creating more of a need for optimized content on companies’ mobile and standard websites. New research offers insight into mobile internet use across 30 different countries, and I’ll touch on the highlights for Asia, a region we haven’t discussed much as of late.
As search engine optimization is my primary concern, I am most interested not in data or internet usage, but the searching that is being done on mobile devices. So looking at the numbers, mobile search engine usage is highest in India with a 78% rate, followed by Korea at 76%, and Japan, Indonesia, and urban China at 68%. As a point of comparison, the US rates at 57%. Take note International SEO developers and consultants, there are a great deal of searches being conducted in this region…very often. India again tops the chart for frequency of searches as 81% of respondents say they search a “high” amount, whereas Korea and Japan rank at rates of 72% and 71%, respectively.
Addressing local search, 18 -29 year olds are the most active. Singaporeans of this age search for restaurants at the highest rate (66%), whereas 18-29 year old Australians and natives of Thailand are the most likely to search for flats or a house (29%). Most importantly for SEO, users that visited a website after a local search the most are urban Indonesians (74%) and those in Thailand (64%). Users made a purchase after a local search the most in Indonesia (34%), China (33%), and India (31%).
Are these the countries with the greatest e-commerce and thus SEO potential? Potentially, but the truth is there is international SEO potential all over the globe. The first 4G smartphone released in Australia will launch later this month, further expanding mobile capability in the country. This is significant as the country already boasts the highest smartphone adoption rate (37%), ahead of the US (31%) and UK (30%). The phone is an HTC Android device and will be available on the Telstra network. With 4G, Australians can use more data faster which will likely increase mobile data usage throughout the country. Similarly, just yesterday my blog post touched on mobile internet use in France as Iliad is launching a new inexpensive mobile network that is sure to drive prices down across the French market and increase mobile search there. It is clear the trend is global.
Low-cost high-speed internet is a recent development in France as communications company Iliad popularized the service through their cost-effective packages making inexpensive broadband a reality for many. Iliad has their eyes set on doing the same thing again, only now for the mobile industry. The new service, called Free, centers on a €19.99 plan that includes unlimited domestic and international calling, text messages, and data.
Rates overall will be far less than competitors – over 50% less according to Free, which in time will undoubtedly force others to reduce their prices. The three main mobile operators in France are Orange, part of Télécom, SFR, which is owned by Vivendai, and Bouygues, and now Iliad’s Free looks to be the fourth.
With the addition of Free to the market, there will be a greater availability of mobile data, as cheaper rates will put mobile internet browsing in the hands of many more people. 40% of mobile users in France own a smartphone and 6 million people already go online with their mobile device every day in France (Médiamétrie).
With cheaper rates, not only would the number of smartphone users likely increase but the amount of browsing people do on the smartphones will likely rise as well. By extension, more sum web traffic will be experienced throughout the country positioning an increased need for proper SEO and internet marketing for companies that want to maximize their online properties in this growing mobile market.
This potential is, in short, huge. With more consumers possessing smartphones, there are more opportunities for search engine optimization and social media integration into marketing campaigns. This is only compounded by the mobile commerce potential. More than 25% of mobile device users in the country have bought something from their mobile device (InMobi), and with more usage and traffic, French consumers are bound to expand this mobile shopping. As a result, companies in the French market want to optimize their sites and related content to direct this consumer traffic. French internet marketers, companies operating in France, and those international SEO firms that offer multilingual SEO, take notice – there is great mobile web potential on the horizon.