It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.
These numbers are staggering and confirm for us that not only are people “broadcasting themselves” on sites including YouTube, companies are also creating advertising content for themselves through video. This calls for a need of video search engine optimization solutions. Without effectively optimizing the video, it will fail to get picked up and rank well on popular search engines.
ComScore also reported that 6.8 billion video ads were viewed in September. YouTube (at no surprise) ranked as the top video site with VEVO and Microsoft Sites ranking 2nd and 3rd, respectively.
Interestingly enough, Google’s latest Panda Update allowed video streaming services and websites to rank higher in the SERPs in the month of September. There may be a direct relationship to the increase reported by comScore for September with the results of the Panda.
As far as 2011 is concerned, there have been many world, economic, and political events that have shaped the first half of the year to be somewhat of a wild roller coaster. Behind all of the events is one common trait that has served as a notification system. Social Media. Social Media in 2011 has helped redefined the norms of communication, and more importantly, the way news is transferred through the world.
In (what now seems as the “old days”) of media, we would have to wait until the 6:00pm news, or the daily newspaper to read what was happening in the world. Today is a whole different story. All you have to do is have a Facebook and Twitter account to stay up to the date as news evolves.
In February, protestors trying to overthrow the Mubarak government used social media to broadcast to the world the events as they unfolded. The hashtag #egypt held all the news.
On March 11, 2011, a major earthquake sent a Tsunami at Japan, devastating the whole country, and nuclear reactors. There was a long-standing fear that the nuclear reactors would cause a leak, causing another intense wave of devastation. The Japanese power company created a Twitter account to keep followers up to date on the status of the plant. Social Media redefines the ways in which we communicate.
NBA star Shaquille O’Neal announced his retirement via Twitter. (Not the newspaper).
Recently, social media caused a whole heap of trouble for New York State Congressman Anthony Weiner (D, New York) when he allegedly sent crude photos via Twitter to other women. Congressman Weiner later declared his resignation.
Even more recent, a New York Times article surfaced discussing how social media helped cause conflict in Saudi Arabia. A woman posted a short film of herself driving through the city (breaking Saudi Arabian law). The government of Saudi Arabia ceased the video, obtained via YouTube, and arrested the woman. Her supporters quickly turned to Facebook and Twitter, to spread the news in protest.
People love social media, we go crazy over it! When LinkedIn had their IPO, they opened at $45 and traded as high as $120 per share! At that rate their market capitalization was greater than the U.S. GDP. More Social Media IPO’s are due out soon, and investors are gearing up for them.
Social Media is a powerful platform.
Looking for an innovative way of marketing your company or brand that sets you above the competition? Go Viral! Viral marketing breaks from the traditional methods of marketing, and acts to create an interactive, fun experience for both the buyer and seller. Typical methods include blogs, eBooks, flash movies, YouTube movies, and more. Usually, these are integrated with a social media campaign.
Viral marketing can present an excellent opportunity for your company to create an inexpensive (and even FREE) campaign. Not sold yet? Consider this: Old Spice, owned by parent company Proctor & Gamble, made the most successful viral marketing campaign in history in 2010 with their “The Man Your Man Could Smell Like” campaign. In just a few weeks, the video had 5.9 million views, and 22,500 comments. This is so much more productive and exciting than television advertising, isn’t it?
Small businesses and companies that do not have a lot of resources to budget toward an expensive marketing campaign usually go viral. However, as we saw from Proctor & Gamble, Fortune 100 companies can also make use of this method.
If you haven’t yet, consider having the team of highly skilled experts at WebiMax create a viral marketing campaign for you. They’ll fully integrate these campaigns with the client’s’ social media sites and main webpage to ensure maximum exposure with full cohesiveness to your brand.
As of March 2011, WebiMax announced their partnership with a leading film producer firm that assists with the production and editing of viral marketing videos, as well as video search engine optimization services. WebiMax has the full capacity to take your company to the next level.
Social Media is expected to play an important role in this year’s NCAA March Madness tournament, where 68 College Basketball teams compete to determine the 2011 National Champion. March 17th 2011 kicks off the first round with games being played as early as 12:15ET. Since this is during working hours, experts believe people will be logged in to Facebook, Twitter, and YouTube since not everyone will be able to access a television during working hours.
Twitter hashtags that people should keep their eyes on include #MarchMadness, #ESPN, #CBSsports, #NCAA, and others that will be posting live, up-to-the-minute scores and alerts from all of the games. Facebook will also be posting photos, videos, and more. YouTube is another great resource which can feature live clips from inside the dome’s as fans in attendance post live video.
“This year, we’ve already seen an increase in the role social media plays in American news consumption. Deal hunting, celebrity tabloids, breaking news, and now college basketball fans are planning to take over social media during March Madness.” – Scott Witwer, Chief Experience Officer of WebiMax.
A recent survey revealed that 23% of online Americans plan to use various social media to follow the NCAA tournament. 50% will use social networking websites, while 27% will utilize mobile applications.
Founder and CEO Kenneth C. Wisnefski was recently featured in an article on AOL Small Business regarding this year’s March Madness and how it relates to productivity.
We keep hearing about Social Media. Chances are, at least twice today you’ve heard “. . . social media . . .” from either a co-worker or the deliveryman that brought lunch. Not only are Facebook, Twitter, LinkedIn and YouTube used every day by just about everyone, they are starting to replace costly marketing campaigns that have forever been used in the past. Businesses are slowly but surely making the switch to more than just tweeting what newspaper they were featured in.
That is where the trend is going. An expert in the field, Michael Stricker, Social Media Strategist for WebiMax, (@radioMS) sees that “it’s the finger on the pulse of what consumers and individuals are thinking, RIGHT NOW!” Companies that are starting to pay closer attention to this are enjoying the benefits.
Think about this for example. Your company launches a new product. For FREE, your marketing staff can post online about the new product so the company doesn’t have to invest as much money into promotions of mass mailings and print advertisements. That does sound much better doesn’t it?
If you’re new to Social Media, consider consulting an SEO company that can individually build a plan that fits both you and your company. There are many internet marketing companies that specialize in this field, but only WebiMax can say that they have been rated #1 in the nation by TopSeos.com. Social Media is the new landscape and companies that are looking to cut down on their advertising budgets should consider hoping on board!
Social monitoring is extremely important because you want to be able to see what others are saying about you on social media sites Facebook, Twitter, LinkenIn, and YouTube. If you are a small business owner and you are managing the company’s social media sites, it is all the more important to keep an eye on your pages.
There are numerous ways (judging on your budget) to track your brand on social media. Google Alerts and Twitter searches are the cheapest method of doing this, but you’ve got to be very knowledgeable to know what to do with the information. There are tracking tools and dashboards that gather all of the mentions of you, your company and your brand, and present the information to you in clear concise ways. Again, unless you are very skilled in this field, it is difficult to be able to know what to do with this information. There are also firms who specialize in Social Monitoring. This is the best option if you are a small business owner and are not exactly sure how to navigate social media.
Strong search engine optimization (SEO) firms have a division of their company that works directly with social media. They have knowledgeable staff that can maintain you and your company brand on the major social media sites. If you find yourself unable and unknowledgeable in navigating social media, it could be that time to make the call to an SEO company. After all, social media is the new marketing interface. It is the new customer relations call center. It is the new landscape.