Whether your business is based within a brick-or-mortar institution, or it is a solely online venture, one thing is certain: e-commerce is one of the most important aspects of your business to focus on. Why? Well, there is a great deal of data and statistics to support the fact that online shopping – and purchasing – is experiencing a huge increase that is not likely to be slowing down. More importantly, it will never reverse. If you want your business to compete in this new digital age of commerce, it is about time that you extended its products and services to the online world.

For this reason, an essential component of your SEO marketing plan should be the optimization of the design of your online properties, focusing especially on that of your company’s main website. However, if you and the developers on your team have been experiencing some trouble on figuring out the best design, take some tips from a recent article from Mashable. This article provides four great ways to improve the visual appeal of an e-commerce site. Read below to find out what they are.

1. Show off your products with great photography. Your products are the stars of your business’s show, so why wouldn’t you want to display them in the best light possible on your website? Have some great, professional portraits taken of them to feature on your site.

2. Prioritize when it comes to layout and design. In other words, think about what the most important parts of your pages should be, then go downwards from there.

3. Don’t go overboard with dynamic code. Although it may seem tempting to use what will make your page look its best, you must keep in mind the capabilities of the browsers that most of your audience will be using.

4. Optimize your site for mobile devices. E-commerce is very quickly going down the m-commerce route. Stay ahead of the curve by optimizing your site for mobile from the get-go.

Just putting a good deal of thought and creativity into creating a great-looking e-commerce site can go a long way. Don’t hesitate to start improving the visual appeal of your site.