What do Google, Microsoft and Apple have in common?  A lot, actually; and following their respective developer conferences earlier this summer, several new commonalities have been revealed.  We now know that new tablet devices are being developed by Google and Microsoft and that Google and Apple are both looking to capitalize on their mapping software.  We’ve also learned that iOS 6, Windows 8 and Android 4.1 are going to incorporate more Internet and social media functionality than any previous operating systems.  This enhanced focus on social connectivity will undoubtedly be an important component of these new systems, but its impact on Internet marketing may be even greater.

A More Social Future
Despite Facebook’s apparent inability to succeed on Wall Street thus far, the network is still as popular as ever.  With upwards of 900 million users, nearly 1/7 of the world’s population is using Facebook.  That’s an impressive reach for a social network that began less than a decade ago as a college project.  Microsoft and Apple have both seen potential in Facebook and their confidence in the brand is reinforced by its incorporation into their new OS offerings.  The move to integrate social media directly into the operating system itself will only bolster its popularity, which will significantly impact the Internet marketing industry.

Effects on Internet Marketing
SEOs and SMOs are likely to see a substantial rise in their client base.  Online marketing initiatives will become increasingly valuable as the Internet itself continues to become more accessible.  Today, the role of social media in marketing initiatives is larger than it has ever been and it has proven effective for many companies worldwide.  Search engine optimization and social media are expected to become even more closely related going forward, as well.

The release of iOS 6 and Windows 8 are also likely to impact current social media campaigns and increase their overall effectiveness.  The future of social media looks to be very bright and with the help of tech industry mainstays such as Microsoft, Apple and Google, it may become the very cornerstone of online marketing.

What are your thoughts on the future of social media marketing?  Drop me a line at brymshaw@webimax.com or on Twitter @brwebimax.