There definitely have been more than a few businesses and organizations that were initially dismayed at the changing of their Facebook brand pages to the Timeline format. What they may not have realized yet, however, is that the Facebook Timeline format will turn out to be highly beneficial for meeting their SEO and social media marketing needs. In fact, what everyone really seemed to need was an article from Mashable, that was recently posted, which outlined and detailed the ways in which Facebook Timeline has been designed to enhance marketing on the social media network.

The Mashable article actually provides three main reasons for which the new Timeline brand pages are beneficial for businesses on Facebook. What are they? You can find out what they are by reading below.

1. The new Timeline format encourages continuous rejuvenation of content and material. This in turn has been shown to increase new traffic to a business’s Facebook page. The previous “default tab” format had not been as conducive to allowing new visitors to learn more about a company and its products or services. The Timeline format, on the other hand, provides ample opportunity for companies to gain exposure for their brands. They can best utilize this feature by posting new content on a regular basis, and sparking conversation with fans by running polls, discussion forums, and more.

2. Many have already noticed that Facebook Timeline is a format that provides an appealing and attractive display of visual content. In other words, it is optimal for posting images in a variety of size formats. Companies should take advantage of this to post images that show off their wares in the best lights possible.

3. The new Timeline format offers marketers a wide range of great analytics tools and insights built into it. Particularly useful is the real time data that it generates, which allows marketers to track the progress of posts immediately, and tweak as necessary.

Facebook definitely kept advertisers and marketers at the top of its mind when designing the Timeline format. Taking some time to understand the changes and how to best utilize them will help marketers in taking advantage of the enhanced marketing potential of their Facebook business pages.