Twitter recently announced the further roll out of what they are referring to as their Lead Generation Card. This card enables followers to convert into targeted leads based on offers they are provided. I feel, from a lead generation perspective, this is a great offering. Because the end user doesn’t need to go in and reenter their information for a lead to be created, they can more easily “opt-in” to the offer. This way, Twitter already has all of their information stored to easily provide a lead across to the advertiser.
With so many companies looking to leverage their Twitter followings more extensively, this offering provides a tangible and very easily trackable way to find the effectiveness of your Tweets. Obviously, because of the immediacy of the offers, this offering is exponentially more beneficial to restaurants, clothing stores, etc. than it is to the B2B community. However, it does provide another useful way to generate opportunity through social media.
Below is a glimpse of how an offer appears to a targeted lead: