Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated online advertising and search engine optimization firm in the United States (by TopSeos.com), is a well-regarded expert in social media. Wisnefski has followed the situation closely and states “Facebook is trying to do so much right now to fix a problem that doesn’t need to be fixed. I believe the new features have overloaded users and the majority of them are dissatisfied with the changes”.
Google+ was launched earlier this week and is the first real threat to take “social media market share” away from Facebook. Google+ functions include video chat, integrated search, and “hangout”, all of which are features that Facebook lacks.
“It seems Facebook has announced their updates to take the light away from Google, who has owned the media this week with the launch of Google+ in addition to CEO Eric Schmidt’s antitrust hearings on Capitol Hill”, states Wisnefski. “Facebook users feel overwhelmed with the amount of new features including a real-time scrolling list of Friends updates (comparable to Google+ ‘circles’), enhanced News Feed (information overload), and the ability to create their own Facebook Newspaper”, concludes Wisnefski.