Website management can be an incredibly tricky business for any webmaster or site owner. Although creating a site from scratch can be difficult enough, it’s getting web traffic and conversion rates that ultimately becomes the greatest challenge for so many of us in the industry. Startup company and small business owners in particular tend to lack the tools and knowledge necessary to turn a failing website into something which a person can be proud of. The whole dilemma can be a bit disheartening to those company owners who just want to be able to get their businesses up and running instead of having to fiddle with page attributes and social media campaigns.

Fortunately, proper SEO behaviors are becoming increasingly accessible to anyone with at least some limited eCommerce or web design experience. These days many SEO services are within the reach of SMB owners, but it’s always important to start one’s site maintenance with a fair dose of monitoring and self-evaluation. SEO consultants often extol the benefits of due diligence when it comes to website management. With the right tools, a watchful eye can truly make all the difference.

The Tools for the Task at Hand
Keeping up with a website’s traffic and overall SERP ranking is made all the easier when using top quality analytic software. Although there are numerous companies out there today that offer tools for site performance monitoring, it’s the Google Analytics toolset that is the most widely recommended. Since this set of tools is built directly into the company’s network, many novice webmasters rely on them when first starting out. Readers can find the official website for Google Analytics here.

Are your Pages Being Indexed?
A common issue for many websites comes from being improperly indexed. Many inexperienced site owners don’t realize that sometimes errors occur and search engines may miss (or actively ignore) portions of their website. If a page is seeing almost nonexistent traffic, then chances are that it may not be showing up on SERPs. When in doubt, conduct a search for your page. This can be done by going to Google and searching for the name of your site as: site:www.sitename.com

If you find that certain important pages are missing from the results, then it’s time to readdress the reasons possible for that. More often than not, black hat SEO tactics and generally poor content tend to be the leading causes behind not being indexed. Webmasters can resolve this situation by rebuilding pages with the qualities that search engines such as Google want: original content, outbound links and the distribution of relevant keywords.

Of course, there are many other reasons for de-indexes or imprecise search engine results. By registering for Google Analytics, webmasters can take a bit of control into their own hands and correct any issues that may have developed. For additional information about indexing practices, I can be contacted at jwersits@webimax.com.