The newest addition to Google’s Analytics platform is the ability to track page load speed. This is HUGE! Improving site load speed is absolutely vital to websites (not to mention search engine optimization (SEO) campaigns).

No one wants to visit a site that takes extreme time to load. We see this often with amateur sites or sites that have an extravagant flash player at start-up. Those sorts of attributes can turn someone off real fast. Who wants to wait to see how long it takes for your site to load?

Special thanks to Google who maintains the position that they want to only provide good, quality content, at fast speeds. In the official Google Analytics blog, they state “At Google, we are passionate about speed and making the web faster”.

In order to apply the change, you need to inset the following in to your code: