Tech titan Google has added five new templates to their Blogger software, a move to help improve the visibility and navigation of the blog. The 5 new layouts are Mosaic, Flipcard, Timeslide, Sidebar, and Snapshot. In addition, there are “send feedback” and “learn more” tabs conveniently located at the top of the window. Any blog created in Blogger now has this functionality by adding “/view” to the end of the URL.

Antin Harasymiv, a software engineer at Blogger stated that “We’re previewing these templates early on so we can incorporate feedback for a wider launch soon”.

When the wider launch will happen no one knows for sure. In the meantime, this gives users the ability to look at and interact with the new software and offer their feedback to Google for the full-scale launch.

Blogs are very important components for websites. Posting recent, relevant information regarding your industry, products and services help greatly with PageRank, and are vital pieces to a successful search engine optimization (seo) campaign.

In a recent interview with MSNBC, Ken Wisnefski, Founder and CEO of WebiMax, stated that “blogs are critical to websites and should be updated regularly”. He further adds that “if I’m looking at a website and their blog hasn’t been updated in a month, I may think they’re not in business anymore, and look elsewhere”.