Online Marketing – Gifts from the Gods or Just Seuss Reiterations?

When I was a kid, Snoop Dogg was on the radio, rapping about having a good time.  Now, that I’m older…bad example.  When I was first learning to read, I experienced the tactile pages of Dr. Seuss books.  Now, my children can learn… in the same fashion?  It is a digital world now.  It’s difficult to find tactile access like ‘back in the day.’  What variety of Seuss do today’s children encounter?

A WSJ author addressed “The Lorax” today, the newest cinematic reiteration of Seuss tales.  Sure, it’s stocked with cutting-edge animation, Hollywood-worthy mentions, and other modern-day implements.  However, are newer or later iterations always better?  I agree with the WSJ author regarding the failed attempts of Jim Carey’s Grinch and Mike Myers’ Cat in the Hat.  Though 30 years later, did the new-age Grinch really capture the Seuss wonder of the short-sweet 1966 version?  I don’t think so.

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If you’re a Seuss-ian, you can trace the many deviations of the modern-day film juxtaposed to Dr. Seuss’ original story.  I get it.  I’ve seen many things reproduced in film, music, and online.  A lot of reiterations are fueled by money rather than creativity and the impetus to amaze.  In short, it doesn’t achieve the same results.  It doesn’t invoke the same wonder.  The reiteration falls flat.

Is your brand engineering your own variety of (the newest) “The Lorax”?  Are you making the same connective mistakes, assuming what works once (for another brand) will also work for yours?  The world of online marketing has so much to offer.  Does your company even understand how to begin to replicate the marketing efforts of other brands?

If not, you can always seek the help of online marketing professionals.  However, like many modern-day reiterations, yours may want to take a money-minded route, neglecting to seek professional help and endeavoring at reinventing the wheel of a competitor or esteemed brand.  It’s not uncommon. Hollywood does it.  Why can’t you?  Couldn’t you just do some surveying of others, sparsely read some online marketing materials and be on your way to paved success like your own Dr. Seusses?

Sorry, it’s not likely you’ll succeed.  For one, your original intentions may be erected on faulty grounds.  Secondly, if you are not familiar with particular tactics, implementations, and trends, you may make your brand look more elementary than professional.

The notion of online marketing is a catchall sentiment; yes, it’s likely your brand can make positive traction offering good and services online.  However, beyond that point, with no experience, it’s childish to think you can create the same spark you observe others creating.  In short, be your own variety of Seuss; don’t think any and all varieties of online marketing are gifts from the heavens.  Such a rationale will smite your brand’s chances at success.  Hollywood needs to leave Dr. Seuss’ material where it belongs, canonized with novel successes.  Let professionals help you slowly and efficiently create new stories, one’s novel to your brand alone.