Managing your brand on the Web is critical and even the strategies you employ to market your organization can influence your consumers. The evolution of SEO has made quality a priority and has also greatly reduced the success rate of “black hat” search engine optimization campaigns.
Why has Google cracked down on unethical tactics? While there are several definitive (and largely correct) answers to this question, the primary reason is often cited to be disruption of the user experience. Often times, strategies such as keyword stuffing or spun articles are an eyesore to users (and potential consumers) that may be looking for relevant and useful information.
Today, these not only impact rankings, but they can also lead to negative reviews and complaints from disappointed readers.
Online marketing firms such as WebiMax have weathered the Panda and Penguin updates and emphasize quality and originality when developing content. By applying our knowledge and philosophies to our client’s campaigns, we have avoided complaints related to low-quality content or other black hat tactics.
It is essential for every business to understand the importance of quality within digital marketing and that “cutting corners” can lead to serious reputation concerns. Designing an SEO campaign with a strong focus on proven “best practices” will help to protect your brand from damaging user-generated content and diminished revenue.
What are your thoughts on White Hat vs. Black Hat SEO? Give us your feedback in the comments below or send your Tweets to @WebiMax!