With record-setting snowfall hitting the country this winter, you might find yourself with a little extra downtime. Your business may be temporarily closed, but when it comes to SEO, well, let’s just say it never stops. During all of these snow days, you can use your time productively to organize your SEO efforts. The following tips are just a few of the things you should cover during your snow day.

Set Up Alerts
Set up alerts for trending topics that you could use for your content. You can sign up for Google alert e-mails that will keep you updated on the latest news and information based on your topic.
Setting up these alerts can help you do the following while you are away:

  • Discover new linking opportunities
  • Manage and monitor your online brand and reputation
  • Conduct any competitor research
  • Track a trending news story as it progresses

Alerts Tip – Make sure to direct your alerts to a separate folder so that you don’t overload your inbox.

Write a Blog Post
Don’t forget about your blog. Take a break from shoveling all that snow and write a killer blog post. Google released the freshness update to its search algorithm at the end of 2011 in an attempt to place more emphasis on original content. Regular blog posts are likely to get the search engine’s attention and your site indexed more often.

Update your Content Calendar
Always keep your content calendar updated. Plan ahead, make a list, set deadlines and put them in the calendar, so that everyone knows what is going out, as well as where and when it needs to be sent. Develop a monthly content schedule to better define your needs. A calendar is a great way to ease into the online world of content, as it will serve as a guide to planning, organizing and maintaining your digital materials. Online content can come in many varieties, so make sure you are utilizing all of the following formats to the utmost:

  • Articles
  • Blog Posts
  • Photos
  • Videos
  • Social Media Posts
  • Whitepapers

Check Backlinks
You should be checking your backlinks often to avoid receiving penalties from Google for unnatural links (link to old blog post). Don’t let the snow distract you — check your WMT to see if any new backlinks have been discovered. If you are seeing spammy links, try your best to remove them and, if that fails, move them into your WMT Disavow File.

Check Rankings
Sit back and check how your keyword rankings are performing. See if any terms are dropping off or improving and create a report on all your rankings so that when you get back from the snow day, you will know what keywords and pages need to be worked on.

So far, this winter has been crazy; Georgia has seen two storms already! While it’s snowing and you are stuck inside your home, always remember that SEO isn’t stopping. Following these simple tips could help to maintain your SEO campaign from the safety of your own home.