There is SEO value in guest blogging. Guest blogging deals with networking with other bloggers, which grows relationships and increases website traffic to your Blog. There are 2 ways of guest blogging. Guest blogging on someone else’s blog includes writing a guest comment / post on their page. Guest blogging on your own blog is when someone contacts you to have a post published on your blog.
Essentially, it’s a win-win situation in which both parties comment on each other’s discussions which enriching the content with replies and has a snowball effect in drawing the attention of a larger audience to your blog.
The search engine optimization value derives from increased traffic, higher conversion rates on your website, and increasing the amount of unique visitors. Also, if you’re linking back to your blog on a highly reputable one, the quality of inbound links gains a higher score on the search algorithms.
How to guest blog?
Scan the blogosphere for relevant blogs that pertain to your area of expertise, your industry, products and services, and so on. Most blogs will allow the opportunity to post a comment or response directly. Contacting the writer is helpful in that way you can reach out and connect with the writer directly. From there it’s bunch of posting on each other’s blogs to enrich the content and quality.