As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.

The most important part of utilizing PPC is making sure you are using the best Pay Per Click Specialist that you can rely on with your marketing budget. Having a quality PPC specialist in place can mean the different between success and failure for your internet marketing campaign.

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It’s also vital to ensure the PPC company you are contracting with is a Google AdWords certified expert. This is a highly skilled certification to receive (much like receiving an A+ from the BBB). As Google has become much stricter and are cracking down on dishonest search engine optimization (SEO) practices, the companies that have this certification are guaranteed to be a highly valuable and credible source.

“It is very easy to bleed through money within paid search if you’re not having it managed properly”, says Todd Bailey, Vice President of Online Marketing at WebiMax. “With having the right PPC specialist, you can trust that your advertising campaign is in a safe place while you can worry about other important aspects of your business, and maximize your ROI”, concludes Bailey.

WebiMax’s team of highly skilled experts has earned them the distinction of being a Google AdWords certified expert. Since advertising is changing landscapes to online form, it is important for companies to evaluate their advertising position and make sure they are spending their advertising monies efficiently and effectively.