Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.

“There have been reputable sites that have been negatively affected, most likely due to the fact that they rank for specific keywords that have lost value and contain a lack of quality results”, states Wisnefski. “Google continuously evaluates the strength of randomly chosen keywords, thus it is important for all webmasters to constantly evaluate their search rankings and regularly optimize their website”.

For example, websites including TheWeatherSpace and PR Newswire were flagged, while domains including YouTube, Fox News, CNN and AOL.com were rewarded. Those websites that are flagged are sent backward in the search engine results pages and inversely, those rewarded are granted favorable visibility. Although PR Newswire is an example of a reputable site, it could be due to short, irrelevant articles that are heavily entrenched with keywords that red-flagged Google.

“Keyword-density ratios are often mismanaged in order to inflate the search engine value of a website”, stated Wisnefski. “Google’s Panda Update has also targeted these methods and explains why such websites including PR Newswire may have been affected”, concludes Wisnefski.

Due to the fact that the SEO industry is constantly evolving, it is essential for webmasters to consistently evaluate their website to ensure they are in-line with important changes, including those set forth by industry titan Google.