There is news seemingly coming out daily regarding the possibilities that smartphones present businesses in terms of widening exposure and growing business. This is essentially because of all the sectors that smartphones and their functionality and features touch. The impact is clearly seen and only growing in the years to come especially regarding mobile local searching both at home in the US (where smartphone adoption has just reached the 50% mark) and abroad.
Now, recent figures from market research firm BIA/Kelsey forecast key mobile local search and advertising figures that shine a light on where mobile local is heading. First, the amount of mobile local search queries will equal the number of local searches performed on desktops by 2015. Analysts predict this for two main reasons:
- The number of local searches made per user will increase from roughly 14 per month to 42 per month in 2016.
- The number of users performing mobile searches will rise from 44% of US smartphone users to 75% in 2016, in raw numbers that is 118 million users to 225 million users.
The sheer volume of local searches appears to be at the center of mobile local advertising, especially its growth. The numbers also addressed mobile local advertising spend expected from now until 2016. Sustained growth across display ads, search ads, SMS, and video is all projected with total mobile local ad spend increasing from $784 million in 2011 to $5 billion by 2016. For example, from $390 million in spend during 2011, the figure for mobile local search ads is expected to reach $3.2 billion in 2016. A thorough piece in Search Engine Watch presents and explores these figures and offers additional insight regarding how search is driving this growth. As such, local search is immensely important and there is great potential for SEO companies that engage in paid search advertising and for businesses to supplement paid search ads with organic SEO.
Geo-Targeted, Mobile Social Ads
The greatest potential yet discussed is that for location-targeted mobile search advertisements. Click-through rates (CTRs) are an excellent indicator of value and reporting from xAd, a mobile local advertising network, shows CTRs for geo-targeted in-app search ads at 7%. According to the above Search Engine Watch piece, this 7% CTR is 10x better than ads that are not geo-targeted. Still further, there are promising figures for the amount of “secondary actions” such as phone calls made after the initial clicks – which is experienced in 37 % percent of them. These figures are very telling and truly represent the importance of all forms of search, especially local search and geo-targeted local search.
Role of SEO
SEO companies can assist businesses in capitalizing on rising mobile local searching. The numbers obviously project the rise of paid search spend, but they are based on the increase of search activity itself, so there is true value in SEO efforts. Businesses can partner with SEO companies and marketing professionals to supplement their paid search efforts with SEO engaging in a fully coordinated, multi-faceted internet marketing campaign. Utilizing SEO and implementing geo-targeting practices within it can bring businesses improved ranking results across search engines and drive more location-targeted traffic overall.
For more information on how your business can leverage SEO in this way, reach out to me directly at firstname.lastname@example.org or connect with us via our contact page.
At the Facebook Marketing Conference that was live-streamed on Wednesday, February 29, 2012, Facebook unveiled some interesting and important new marketing solutions for businesses both big and small. There are several key points from the conference that TechCrunch decided to highlight in a recent article. Overall, the general goal that Facebook seems to be striving towards is creating a more streamlined ad experience that would improve the user experiences of its site, and force businesses to develop more creative SEO and social media marketing campaigns that feature engaging content.
One key point is the changing of Facebook brand pages to the Timeline format, which has already been offered to regular Facebook users to adopt at the beginning of this year. The Timeline offers brands the opportunity to present content in a relatively attractive way, and not restrict themselves to the consecutive time sequence that had been the norm since Facebook’s early history.
A major change that will be coming to brands’ Facebook pages, however, is the removal of the “Like” button. Heretofore this was used to create involved interactive experiences for the fans of brand pages, as well as to enhance the authority of companies and brands on Facebook and the web in general. Many marketers aren’t too happy about this feature being taken away.
The introduction of the Reach Generator ended up being one of the more significant highlights of the Facebook Marketing Conference. The service is primarily aiming at large companies which have big spending budgets, and is thus priced accordingly. What the Reach Generator offers to marketers is the option to pay a fixed fee based on the number of their brand pages’ fans. Facebook then guarantees that 75 percent of those fans will be exposed to ads of that brand over the course of the month, and around 50 percent will be exposed to that brand’s ads each week. This amount of exposure can significantly benefit those businesses that are able to sign up for them.
The other main points of the conference can be reviewed here. It will be interesting to see the new SEO and social media marketing initiatives businesses will be rolling out under these changes.
MOUNT LAUREL, NJ — (Jan. 26, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the company launched an extensive SEO Reseller Strategic Partnership Program. Officially launched in the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program.
“I am pleased to announce WebiMax’s extensive SEO Reseller program is fully launched and operating,” states Wisnefski. “Partnering with advertising agencies not only gives the partner the ability to offer a full-suite of SEO services to their clients, they also earn residual revenue which represents a win-win for both parties involved.”
Stan Evans has over 14 years of Internet Marketing experience, and 15 years of experience as a senior-level sales executive penetrating and growing Fortune 100 companies across many industries. His reputation for successfully managing strategic partnerships is invaluable in helping companies grow and enter new markets.
“Forming strategic partnerships is all about communication and transparency, in addition to understanding the client’s needs,” states Evans. “WebiMax is well-known for our customized approach, high-level of communication, and our commitment to obtain measurable results for our clients. Add those traits to our industry-leading SEO services and we have highly successful solutions available for our Partners and their clients,” concludes Evans.
The partner can choose to offer SEO services either through private label initiatives or direct referrals to WebiMax. What’s more, SEO Reseller program gives both parties increased leverage to better serve their customers, which in turn, results in enhanced brand loyalty and client retention.