Tag: Barack Obama

Tag: Barack Obama

A New Interactive Twitter Tool Measures the Success of Romney & Obama’s Tweets

Throughout this year’s Presidential campaign, Twitter played an instrumental role.  Both candidates expertly utilized the network and kept voters engaged by addressing major issues and promoting their public appearances.  As our own social media expert, Mike Stricker pointed out in a comment on one of my previous posts; Barack Obama was even responsible for generating […]

The Presidential Election Makes (Social Media) History

Earlier today, I read an article posted on discussing the impact of Twitter on this year’s historic Presidential election.  One quote within the article that particularly stood out was: “Through the course of a long and bitter presidential campaign, Twitter often served as the new first rough draft of history.” It’s a great point […]

How Social Media Marketing Changed the Campaign

Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth […]

Retweeting President Obama

As we all know by now, social media empowers us all to become reporters of our own.  Oftentimes we discuss the news and major announcements, and even stimulate buzz for a particular product and brand.  President Barack Obama has grabbed the media’s attention after officially announcing his support for same-sex marriage on ABC’s Good Morning […]

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