Last night, I had the opportunity to speak at the fourth Agile SEO – South Jersey Meetup of 2012 at the WebiMax HQ in Mt. Laurel, NJ and thanks to the great audience and my fellow presenters, Ryan Buddenhagen, Chris Countey and Bill Slawski (who offered a thorough SEO audit to one of our attendees), it’s safe to say that this was one of our best meetups yet!
My presentation, entitled, “Future Shock: How Rich Content & Public Relations Will Change Online Marketing” offered a glimpse into two key components of emerging digital marketing strategies. The increase of both video and PR within Internet marketing campaigns and greater consumer interest in those services has put them on the radar of many SEO developers and will help solidify their position in the industry. Additionally, the authoritative backlinks within press releases and online news articles and the ever-increasing prevalence of video packs within universal search results are making them less esoteric to traditional SEO developers.
The Role of Video
Although I’m definitely not the first guy in the digital marketing industry to support the use of video as a marketing tool, but I do stand firmly behind its value as a resource to business owners looking to enhance their visibility. In my presentation, I discussed YouTube’s growing presence on the Web and how Google’s AdWords for Video has heavily been promoted as of late. At this point, the value of rich content is virtually immeasurable and every business should utilize video marketing and advertising online in order to create a stronger brand identity and captivate the attention of a larger consumer base.
Public Relations in SEO
I introduced the topic of PR during my presentation, but Ryan really elaborated on the subject and explained how it integrates flawlessly into many SEO campaigns. By issuing media pitches and press release which utilize important keywords, brand names and key figures within the company, it’s possible to achieve backlink placement on high-quality, relevant and authoritative sites. Beyond that, PR provides credibility to brands and individuals within those companies, as well.
The Site Analysis with Bill Slawski & Chris Countey
Watching Chris and Bill put their expertise to use during the SEO analysis they performed was a great learning experience for me and virtually everyone else in attendance. Even to the most knowledgeable SEO tacticians, Chris and Bill offered very useful insights into the process of determining a page’s SEO performance.
All-in-all, last night’s Agile SEO Meetup was an entertaining, informative experience and I can’t wait to see what our host Chris has in store next month. Stay tuned!
View the full presentation from last night’s meetup on SlideShare here and as always, feel free to reach out to me via email: firstname.lastname@example.org or on Twitter @brwebimax with any questions or comments!
MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”
According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion. Furthermore, online advertising spending is expected to reach $62 billion by 2016.
Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”
WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012. Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation. In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.
In June, WebiMax announced the addition of Bill Slawski. Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance. Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel. In addition, the company has experience a 200 percent increase in new client acquisition in 2012.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
MOUNT LAUREL, NJ — (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team. Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.
“I am delighted to announce the addition of Bill Slawski to the WebiMax Team” said Wisnefski. “Mr. Slawski is well-regarded as an expert in our industry and has developed a professional reputation in search engine theory and innovation since the mid-1990s. WebiMax is continuously referred to as the leader in our industry and we continue to reinvest our resources to expanding our operations and adding key personnel including Mr. Slawski.”
Bill Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. He successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
“SEO has been evolving and growing over the past few years in directions that point towards the search engines looking at new signals such as authorship markup and reputation and trust scores for authors on the Web,” states Slawski. “Both Google and Bing are also looking to show us a more semantic web, with new knowledge base displays and results.”
Mr. Slawski announced his acceptance in a company email.
“I started promoting websites in 1996, and have been carefully tracking and analyzing patents and white- papers from the search engines for a few years at my site SEO by the Sea. I’m excited about joining WebiMax and have a team to work with that’s as excited as I am in meeting some of these new challenges the search engines are bringing to us.”
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
I don’t write online often and when I do, it’s usually OK. No mind-blowing, game-changing information usually has my name attached. And when asked why I don’t write more, I usually have 2 responses:
1) I just don’t have time. (I know: the biggest cop-out ever.)
2) If I do have something worth writing about, I’m selfish. I want to keep the treasures for my clients; else they spread across the entire Internet and then cease to exist. Even the most above-board, white-hat strategies run the risk of being abused and lost, and I just can’t take that chance.
However, there is someone who writes frequently and always nails it. I’ve subscribed to his blog since the beginning of my SEO career, and his understanding of patents and their impacts on search are second to none.
But that’s only part of the equation. Bill Slawski has been working in SEO since 1996. His website and blog, SEO by the Sea, has been a virtual library of search engine theory and web usability since 2005. The level of detail and the professionalism that go into each post have helped Bill solidify himself as one of the industry’s more cited experts.
I first met Bill at SEER’s Search Church on March 15, 2012 where he presented Search and Social Patents for 2012 and Beyond. (Thanks to Wil Reynolds and SEER for continuing to host great events!) I had the great opportunity to connect with Bill after the event over a few beers and talk shop. Although his level of SEO knowledge is extremely impressive, he’s just a straight-up nice guy.
It was mainly for the latter (ok – and his skills are awesome, too) that I am proud to welcome Bill Slawski to the WebiMax SEO team!
I spoke with Bill over the weekend and, after assuring him we would not have to work on Thanksgiving, asked him a few specific questions about his expectations and goals.
Interview with Bill Slawski
Your initial Tweet about you looking for SEO firm opportunities had to draw a lot of responses from the community. What were you looking for in a company? In a team?
Thanks for your kind words, Chris. I was hoping for the chance to work with people who were excited and engaged in search, and in some of the new opportunities facing us in a post Panda and post Penguin world, who wanted to dig into topics like social search, and engaging clients and their audiences on new levels.
SEO is an ever evolving field, and while there are definitely best practices that any business or organization can follow that can help them become more visible in search results, we face some new challenges with focuses upon knowledge base results and more entity influenced search results, authorship and reputation scoring influencing social and web results, additional localized pages when the search engines believe they are appropriate, and more. I realized that I wanted to be more involved in that journey, and that working with a strong team made it much more likely that I could.
What reasons helped guide your decision to ultimately join WebiMax?
When I had the chance to talk with you after my presentation in Philadelphia, I recognized that I really did enjoy talking to, and working with people who were just as excited and enthusiastic as I was about some of these new challenges that we face in search and SEO. I enjoyed our conversation, and when I had the opportunity to talk with Webimax CEO Ken Wisnefski, I saw some of the same excitement.
Based on your patent research and the tsunami of changes coming out of the Googleplex, what advice would you offer to SEO firms and businesses about inbound marketing in the coming months?
Both Google and Bing appear very serious about social search and how authorship and reputation can work to impact what people see in their search results. We know that recency-sensitive queries and queries that are looking for opinions from people we know and trust are likely better answered through social results, which have a whole new set of rules about how they are ranked. Many of those place less reliance on things like PageRank, because very recent pages haven’t had time to accrue PageRank, and yet the search engines want to show those results.
What this means is that search engines are filling a new role as a real time monitor of the world, in addition to a repository of links to informative pages. Search engines are also trying to insert more knowledge base type results into what we see, that can help guide searchers, especially those in the exploratory stages of searching on topics they don’t know much about. Being seen as an “authority” or expert on a topic can mean being more likely to be seen.
How will your social media engagement change?
I’m hoping that my uses of social media in the future will benefit from having a team working with me that enjoys engaging with people in meaningful ways, in being both proactive and responsive to others and their concerns and interests. I’m looking forward to both teaching and learning from the people I’m working with at Webimax.
What’s on deck for SEO by the Sea? (Continued updates until forever, we hope!)
SEO by the Sea has long been my workbook, where I can write about what I learn from patents and papers and blog posts from the search engines, and it will continue to that place where I can share with others, and learn as well from people who comment and share their own thoughts and experiences.
I’m excited by a lot of things I’m seeing coming from the search engines, including the possibilities of new search interfaces like Google Glasses and Siri and other mobile/wearable interfaces. We’re also seeing the search engines looking further beyond the link graph to better understand semantic connections between pages and ideas and concepts. Those are things that I want to keep on writing about, and will be.
Do you have any upcoming speaking events you’d like to promote?
I’ve been asked recently about putting together a one-time SEO meetup for people in the Richmond, Virginia area, and it’s something that I’m starting to work on putting together. There seems to be an interest on the topic that isn’t being met, and maybe a first time gathering might help build more visibility for SEO in the area, and lead to more.
Thanks for taking the time to answer these questions, especially on your first day. We’re lucky to have you and I’m sure great things are on the horizon!
Thank you, Chris. I’m looking forward to getting going, and meeting everyone on the team.