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Tag: Black and Tan

Tag: Black and Tan

Nike’s ‘Black & Tan’ Mistake; More Cultural Lessons for PR & Marketing

Athletic and cultural giant Nike had a significant misstep last week when they named a limited edition shoe after the drink known in this country as a “Black & Tan,” a layered combination of a stout and lager beer. The company was doing so to honor Ireland in the run-up to St. Patrick’s Day, however, […]

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