On average, 8 out of 10 people will read a first paragraph, but only 2 out of 10 will read the rest of a blog post. So if you’ve gotten to this point, you are part of the 80% of people who read the headline copy. Now, with the tips below, you can ensure your readers join the 20 percent who enjoy the entire blog post.
Regardless of how good your content is, if the intro doesn’t grab the attention of the reader, it’s no use. You have probably wasted your time writing a complete post that your audience simply won’t finish reading.
While blog posts are ideal for SEO purposes, as well as ways to spread interesting and engaging content, your opening statement should leap off the page and get readers engaged. As the first thing readers see, it should give readers a clear idea of what to expect to read. To ensure your posts are being read, here are a few tips on creating unique and captivating blog posts openings.
Have you ever found yourself completely caught up in an article? What was it that grabbed your attention? See what I just did there? I got you thinking by asking a question.
Questions engage readers immediately as a way to get them thinking while setting the tone of your blog posts as well. By asking a few questions, readers already have their wheels turning and have a good idea of what the blog post may be about.
- State Facts
79% of people scan web content rather than read it word-for-word. By stating a fact such as statistic as an opener, you are showing readers that you’re giving them well-researched and therefore reliable information. You can use facts to give readers a better idea of where the blog post is going.
- Quotable Quotes
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” Capture your readers’ attention with a quote and set forth the overall theme of the post. Whether you quote an opinion or words of wisdom, the quote you choose should set the stage for the rest of your content.
Writing a unique and captivating opening for every blog post is important, but it is only half the battle. Engage your audience by creating user-friendly content including bullet points, lists, subheadings, relevant links, white space, and various forms of media. Blog posts are ideal not only for SEO purposes, but for solidifying your stance as a thought leader in your specific industry. Ensure that your blog reflects this by creating appealin
The popularity of blogging continues to grow with countless new blogs created each year and massive spikes of traffic making its way to blogs. Businesses have also recognized the many benefits that a blog provides their business. A blog allows businesses to easily and quickly reach a large online audience. Blogs not only help generate traffic, but also give a business more online exposure and increase a business’s credibility. Also, online audiences favor blog content because it delivers a more personal message to readers in which readers feel connected and valued.
Great blog content is what heavily attracts online audiences. Through blogs, businesses can provide information and their thoughts on their latest product or service, and inform readers about the latest news in the industry or their business. However, while business may produce stellar content, there are other important elements that a blog should consist of to make it stand out. While blogging is nothing new, competition is still alive and fierce with businesses trying to capture the interest of online audiences.
If you want your business blog to stand out, here are three things your blog needs:
- About us page
What if, after reading your blog, audiences want to learn more about your business? Unless you write a blog post discussing your business, audiences won’t learn about your business. To help readers learn about your business, your blog should include an “About us” page. You can discuss when your business was created, your company’s mission, and step into some detail about what your business does, and your products and/or services. Another page you may want to include is a “Contact us” page should readers have any questions or want to learn more.
- Comments section
Nothing turns away online readers easier than the inability to voice their opinion or comment on a blog post. Allowing online audiences to comment helps them feel appreciated and valued. Also, don’t just let comments sit there; respond back to them. If you end up receiving a myriad of comments, in order to respond to all, create a blog post that answers their questions and responds to their comments.
- Social media engagement
In order to give your blog more online exposure and help online audiences become more familiar with your business, make sure your blog has your social media sites on it that readers can easily click on and be directed to your social media sites. Also, be sure your posts have share buttons so that readers can share your posts via social media.