The reason for the immense appeal of the social media site Pinterest lies in its basis on image-sharing. We are living in a society that is increasingly becoming more drawn to pictures than to words. People are gravitating much more readily to websites that feature many images versus those that contain a lot of written content. Anyone who has been paying attention to the evolution of website designs over the past several years can definitely attest to this growing trend among internet users.
The image-sharing Pinterest has only proven to be the latest manifestation of this shift in people’s preferences for how they want information and messages delivered to them online. The success of Pinterest has served as a sign to other websites that they must re-format in order to maintain their own appeal to internet users. One of the most notable websites to accordingly adapt thus far has been the social networking giant Facebook, which introduced its very similar format Timeline at the beginning of this year.
According to a recent Mashable article, it now appears that Tumblr is moving in the same Pinterest-headed direction. The blogging site that rose to internet popularity as an image-sharing online community – and which could be considered a predecessor of Pinterest – is offering nine free themes that all bear a strong resemblance to the Pinterest layout of images on a uniform background that serves as a “pinboard.”
The Mashable article offers a slideshow of the nine Tumblr themes, which bear titles like “Kinley Lite,” “Nominal,” and “Tessellate.” Some of them look more like a mosaic, while others are more fluid in design. All of them, however, feature rows of images that can be scrolled over from top to bottom, very much in Pinterest-like fashion.
Businesses which are already using Tumblr in their SEO campaigns should not only add Pinterest to their lineup of social media marketing outlets, but should consider re-formatting their Tumblr blogs to what is current now. Staying on top of the changing trends in design can make a world of difference in enhancing the marketing value of an online property.
There many marketers out there who may have heard about Tumblr, but are struggling to grasp its true worth regarding search engine optimization. This unique form microblogging site actually contains a great deal of SEO potential that, if utilized properly, can really help boost a business or a brand. If you need any examples, just take a good long look The New York Times and its recently launched Tumblr blog, titled “The Lively Morgue” as reported by Mashable.
Among the things that a marketer needs to know about Tumblr, if he or she wants to conduct the right SEO-enhanced campaign through it, the most important one is the nature of its content. Tumblr is most widely used as an image-sharing service, and could perhaps be considered a predecessor to the latest social media phenomenon, Pinterest.
Users of Tumblr have long used the site to post photos, graphics, and videos, along with quotes and sayings that they have discovered on the internet, to share with other members of the community. Those who post images often include a small piece of writing as well, whether it is a relative quote, a personal thought, or a factual description. Although a majority of Tumblr users choose to post and share images, a good number of them also utilize the service as a blog, on varying levels of personal sharing.
This indicates that content is key when it comes to implementing a successful SEO marketing campaign via Tumblr. “The Lively Morgue” is an excellent example of that concept. The content that The New York Times will be publishing on its Tumblr comes from archives extending over many decades, and which all provide stunning glimpses into the past. Not only does its new Tumblr bring more attention to The New York Times and its properties, but the company has managed to make this particular blog profitable by offering to sell prints of the posted pictures.
Of course, The New York Times is far from the first to utilize Tumblr for its SEO marketing needs. From famous celebrities like Britney Spears to popular TV shows like Modern Family, Tumblr has proven to be a great marketing, attention-grabbing tool. Consider how your own business can successfully market itself using the popular medium Tumblr.