Tag: brand management

Tag: brand management

How Companies (and Mayors) Can Revitalize Their Business & Brand

My experiences working at WebiMax have been rewarding, to say the very least.  I’ve been fortunate enough to meet many great and influential people, including Sheryl Sandberg of Facebook and Denise Morrison of Campbell’s Soup Company.  However, my meeting with the Mayors of Camden and Atlantic City, New Jersey at last Friday’s Southern New Jersey […]

Reputation Management Made Easy

You are your reputation. Search engines are a great tool, but they add to the vulnerability when the wrong information gets exposed online. It doesn’t matter whether the misinformation is from neglect, a disgruntled former employee or a jilted lover, the damage can be real and sometimes, devastating, both socially and to one’s career. People […]

WebiMax Announces the Launch of

MOUNT LAUREL, NJ (OCT. 17, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important […]

The Chapstick Brand Management Nightmare and How NOT to Use Social Media

How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page. Chapstick is the latest example of a brand mishandling negativity over a new advertising […]

Monster’s Price Scares Potential Partners

Remember childhood soft-drink selections?  There was Coke, Pepsi, 7-up, and possibly some Capri Sun if your mom was super cool.  Today’s variety is broader.  There are sports beverages, flavored water, fruit drinks, energy drinks, and more. By volume sold, guess which drink manufacturer has the most impressive sales record in the US?  It’s a Monster!  […]

How to Make Professional Friends

  “Godfather, be my friend,” a man pleads as he kisses Don Vito’s hand.  The former was really asking of a favor.  The Godfather knew.  It’s VERY LIKELY those on your ‘let’s be pals’ radar know your immediate intentions too.  It’s okay; be aware of their awareness and proceed…naturally. I’ve been pretty successful in making […]

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