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Tag: brand management

Tag: brand management

Spreading Social Media Word Reflects Your Knowledge

  I love reading books.  It’s kind of a prerequisite for teaching English I guess (something I’ve done).  Those who spend time behind bindings (or those delving in digitally) may notice introductions to many classics.  The introductions are often written by fellow authors and people of words.  Why do publishers approach others for introductions?  It’s […]

When Was the Last Date You Were Up on Customers?

Google has been making many updates.  Have you heard?  Don’t worry; the search engine optimization world closely tracks the search giant’s moves.  We must.  There’s too much invested in the process.  Our consumers depend on us to do a good job for them.  Your consumers depend on you too. One of my jobs as an […]

There’s No Crying in Branding

  Batter up, April is here.  It’s time for a new season of baseball.  Teams are well practiced, prepared, and have planned for success.  In theory, each team knows what it takes to succeed.  It’s a matter of playing hard each game, maintaining positive momentum, and keeping cleats laced for the long haul.  There are […]

Ding! It Takes One to Know a Brand.

  Are you happy to read me; or, do you have a case of the Mondays?  I know I got some people to smile with the Office Space reference.  We maintain things of interest or necessity in long-term memory.  Ingraining company-related sentiments into consumer minds is branding.  Focus on building a brand is a cornerstone […]

Show.Me.The…Classy Branding

  I still have growing to do; I’m only thirty-two (thirty-three next week; send b-day sentiments to Anthony Pensabene, Web Office box Twitter, USA.)  This may seem immature but money isn’t everything to me.  I feel some of you sneering; we’ll have to agree to disagree.  From a business branding point of view, I think […]

Does a Brand’s # of Followers Impress You?

  Too cool!  I gained some new Twitter followers due to my sweet tweeting.  Should I follow them back?  Well, let me see ‘how popular’ they are first; surely, I can’t be seen walking the halls of Twitter, following those who aren’t cool; I wouldn’t be making a good impression. That rationale worked(?) in high […]

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