When brands are built up effectively over time and used purposefully, they can have a tremendous impact on the company and deliver considerable financial gain, supplementing the primary revenue generation from the sale of their actual products. Ford, one of ...
Branding is sometimes hard to separate from advertising and marketing. Although it is all under the same umbrella of external communications, some differentiation can and should be made between them so you can strategically put them to work for your ...
Those, native to Philadelphia, are no strangers to professional sports teams. Philly’s got a couple of great ones, the Flyers among them. In attempts to exorcise their playoff opponent, the ‘Flyguys’ were eliminated this year. True fans are disappointed ...
Warning: the following post contains sarcasm and irony. Please proceed in the appropriate fashion… Yesterday was Mother’s Day. Most of us did as expected: we bought flowers, called people, and spent time in places we may not have ideally ...
Don’t be pennywise and dollar foolish, business owners. Do you see the forest through the trees? Do you see the three-dimensional image emerging from the ostensible abstract graphic? The dynamic has always existed; yet, I believe brands of ago ...
In yesterday’s post, I opened the discussion on reframing and described what it is and the background of why it is important. Today, let’s look at the tactics used and how it is relevant both at home and internationally. In ...
