Last night, I had the opportunity to speak at the fourth Agile SEO – South Jersey Meetup of 2012 at the WebiMax HQ in Mt. Laurel, NJ and thanks to the great audience and my fellow presenters, Ryan Buddenhagen, Chris Countey and Bill Slawski (who offered a thorough SEO audit to one of our attendees), it’s safe to say that this was one of our best meetups yet!
My presentation, entitled, “Future Shock: How Rich Content & Public Relations Will Change Online Marketing” offered a glimpse into two key components of emerging digital marketing strategies. The increase of both video and PR within Internet marketing campaigns and greater consumer interest in those services has put them on the radar of many SEO developers and will help solidify their position in the industry. Additionally, the authoritative backlinks within press releases and online news articles and the ever-increasing prevalence of video packs within universal search results are making them less esoteric to traditional SEO developers.
The Role of Video
Although I’m definitely not the first guy in the digital marketing industry to support the use of video as a marketing tool, but I do stand firmly behind its value as a resource to business owners looking to enhance their visibility. In my presentation, I discussed YouTube’s growing presence on the Web and how Google’s AdWords for Video has heavily been promoted as of late. At this point, the value of rich content is virtually immeasurable and every business should utilize video marketing and advertising online in order to create a stronger brand identity and captivate the attention of a larger consumer base.
Public Relations in SEO
I introduced the topic of PR during my presentation, but Ryan really elaborated on the subject and explained how it integrates flawlessly into many SEO campaigns. By issuing media pitches and press release which utilize important keywords, brand names and key figures within the company, it’s possible to achieve backlink placement on high-quality, relevant and authoritative sites. Beyond that, PR provides credibility to brands and individuals within those companies, as well.
The Site Analysis with Bill Slawski & Chris Countey
Watching Chris and Bill put their expertise to use during the SEO analysis they performed was a great learning experience for me and virtually everyone else in attendance. Even to the most knowledgeable SEO tacticians, Chris and Bill offered very useful insights into the process of determining a page’s SEO performance.
All-in-all, last night’s Agile SEO Meetup was an entertaining, informative experience and I can’t wait to see what our host Chris has in store next month. Stay tuned!
View the full presentation from last night’s meetup on SlideShare here and as always, feel free to reach out to me via email: firstname.lastname@example.org or on Twitter @brwebimax with any questions or comments!
Tonight at 7pm EST, WebiMax presents the fourth Agile SEO – South Jersey Meetup of 2012 and we have a lot in store for our attendees!
WebiMax’s own Ryan Buddenhagen and yours truly will be offering insights into emerging digital marketing strategies such as rich content and public relations. As always, Chris Countey will be on hand to host the event and after the presentations, we’ll be offering a free, expert SEO analysis to two lucky attendees!
How to Enter the Free SEO Analysis Contest:
For office visitors:
- Join via our Meetup.com page.
- Put your business card or contact information into the Prize Cup of Awesomeness!
For online viewers:
- Join us via Webex. (All Agile SEO – South Jersey events are streamed live online!)
- Email [masked] with this subject line: I want to win a free SEO analysis!
50 spots are available for those attending our office, but up to 1,000 may watch and participate live online.
Check it out tonight at 7pm EST and remember to enter for your chance to win an SEO analysis!
SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives.
While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other on-site text is as crucial as ever before. In fact, creating more effective and “SEO-friendly” content is a primary objective of many campaigns.
Since Google’s Panda and Penguin updates made their now-infamous debuts, words like “quality” and “relevance” have become prevalent in the SEO community, but creating strong, relevant content is only the first step. Search engines actually encourage the promotion and distribution of such content and have even developed useful tools to help authors achieve greater visibility within the SERPs. The following strategies are amongst the most effective in the industry for authors and marketers looking to enhance the reach and visibility of their content:
When properly utilized, Google Authorship can be an excellent resource for content creators and can help to increase overall visibility and social engagement within Google+.
Notice how a Google search of the term “Chris Countey” returns results from sites on which our own SEO guru is featured as an author? Additionally, when Chris is mentioned by other contributors with authorship enabled, those results appear prominently on the SERP, as well. Authorship offers distinct advantages to content creators and definitely provides value within SEO campaigns.
Social Media Promotion
Outside of G+, networks such as Facebook and Twitter provide prime promotional real estate. Sharing, tweeting and liking have played a part in social media marketing and optimization campaigns for quite some time now, but using these platforms to promote blog posts, articles and other content has also helped many SEOs achieve greater success and higher visibility.
PR & Media Outreach
There are opportunities for content creators that go beyond guest blogging and social promotion. PR efforts such as press releases, media outreach and interviews provide major platforms for content creators to enhance their audience on a local, national and even global scale. Some Internet marketing firms are already offering PR services and more are likely to jump on the bandwagon in the months ahead due to its proven success.
Speaking of PR, I’ll be presenting at next week’s Agile SEO Meetup and further elaborating on the role of public relations and media outreach within online marketing campaigns. Click the link to check it out live next Monday (the 12th) at 7pm EST or tune in online via Webex.
MOUNT LAUREL, NJ — (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing. Seats are still open although they are filling fast.
“I am pleased to announce we currently have over 500 registrants for our webinar” said Kenneth Wisnefski, who founded WebiMax in 2008. “Our team of experts will discuss the update in addition to offering tips for recovery and speak toward the future of online marketing.”
The panel will include Kenneth Wisnefski, founder and CEO, Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, Director of SMO, and Chris Countey, Director of SEO Strategy at WebiMax.
Google, Inc., who maintains 66.4% of the U.S. search engine market share (according to comScore), released a major algorithm update titled “Penguin” on April 24 impacting 3% of all search queries. Their intention is to target search engine spammers and black-hat SEO tactics.
“The most common problem we are observing in the community is that there is a significant amount of marketers and advertisers who are unaware of the update and how their site has been affected” states Todd Bailey. “The fact is, Google updates their search algorithm over 50 times a month and many marketers lack the resources to stay up to date with the intense amount of changes.”
Bailey also states that “no WebiMax clients suffered from the Penguin as a direct result of our efforts”, and furthers “WebiMax has a mass amount of resources in-house and are helping over 75 new clients acquired in the past month after they were negatively impacted by the update in late April.”
“The Penguin update may be the single most important change Google has made to its search engine in the history of online marketing,” states Chris Countey. “They [Google] are looking for very specific types of links, some that companies are not even aware they have in their portfolio.”
With over 12 million U.S. searches conducted on Google last month alone, approximately 360,000 search queries were impacted. Such characteristics, including excessive links from low quality websites, unnatural links to increase PageRank for a specific keyword, and high keyword density, were targeted, amongst others.
At the time in which the Penguin update was officially released, Michael Stricker contends that many webmasters were unaware of it.
“We are distressed that many responsible webmasters and online business operators have suffered from Penguin and don’t even know where to turn for help, how to identify the precise issues, what to do to fix their problems or how to build new traffic streams to transcend future updates,” states Michael Stricker. “Therefore many missed the warning about their significant drop in organic search engine traffic as a result of the Penguin algorithm update.”
Registration is open until 2:00pm EST on June 5 and individuals can register here.
MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST. The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.
“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski. “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”
Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.
“WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey. “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”
The Penguin update webinar is open to the public but has a limited amount of seats. It will take place on June 5th at approximately 2:00pm EST. All interested may register here.
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.