Tag: content

Tag: content

Using Social Trends to Build Brand Awareness

Each year, more businesses are adopting social media marketing strategies to enhance their traditional, offline marketing efforts.  The overall reach of social networks is impressive, with the combined user base of Facebook, Twitter and Google+ accounting for about 1/7 of the world’s entire population.  However, the vast scope of social media has left some business […]

Ideas for Taking Off Online

  What do you think about when hearing of brands seeking online marketing help?  The Web has been ‘exploding’ for some time now.  Its popularity blindfolds me at times when conjuring images of clients.  I usually think about those with businesses well-footed in the online world.  But that’s not the case for many.  I read […]

Blogging Shmogging – Who Needs a Company Blog Anyway?

  I’m not going to tell you to start a company blog because there are other ways to communicate brand messages and gain online traction.  However, if you do have a company blog, you should concentrate on making it better and providing more value to readers. It’s easy to say, “Start a blog.”  I know […]

Kayak and TripAdvisor Form Successful Content Integration Strategy

Sometimes the best way to enhance the user experience of a website’s service is to integrate it with another site’s content. At least, this seems to be the case with the new collaboration between Kayak, a hotel search website, and TripAdvisor, a site that allows users to submit their own reviews of hotels and other […]

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