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Tag: content marketing

Tag: content marketing

Penguin Refresh calls for a Content Refresh: Rules for On-Site Optimization

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that’s currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it’s time to lay it to rest, and those who are steadfast proponents of the […]

Cashing in on Content

I’m tired of people saying online marketing is “all about great content.”  Those people have a Kevin Costner mentality. Don’t get me wrong–I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let’s not be naïve either; great content isn’t always the most popular, […]

Manager Monday: Making Sales a Laughing Matter

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the […]

Manager Monday: 6 Content Marketing Fails by Big Brands

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But […]

Taking the First Steps to Building a Successful Internet Marketing Game Plan

It’s vital to have a definitive, long-term marketing goal in place for your business in order to truly achieve a greater presence and earn more business within the vertical or verticals it serves.  While virtually every brand can benefit from a solid digital strategy, it is important to remember the various components that are integral […]

Content Marketing, Social Media, and a New Push-Pull Strategy

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special […]

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