Tag: content marketing

Tag: content marketing

Tips for Creating a Successful “About” Page That Captures Your Brand

Many people find it hard to write about themselves – it’s rare that we need to do so and it’s hard to capture that balance between sounding vain and giving our audience the information they need. Let’s face it – it’s awkward. Businesses often face the same struggle in trying to strike a balance when […]

Guest Blogging is A Lot Like Dating: You Make Your Own Luck

Let’s be honest: in 2016 guest blogging is difficult, and at times, it feels like an impossible task. If you market your website online, chances are you spend hours upon hours looking for new opportunities and pitching topic after topic only to be met with a response of “sorry, not interested.” After so many rejections […]

6 Ways to Help Increase Guest Post Engagement Like a Boss

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest […]

Penguin Refresh calls for a Content Refresh: Rules for On-Site Optimization

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that’s currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it’s time to lay it to rest, and those who are steadfast proponents of the […]

Cashing in on Content

I’m tired of people saying online marketing is “all about great content.”  Those people have a Kevin Costner mentality. Don’t get me wrong–I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let’s not be naïve either; great content isn’t always the most popular, […]

Manager Monday: Making Sales a Laughing Matter

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the […]

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