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Tag: content marketing

Tag: content marketing

Manager Monday: 6 Content Marketing Fails by Big Brands

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But […]

Taking the First Steps to Building a Successful Internet Marketing Game Plan

It’s vital to have a definitive, long-term marketing goal in place for your business in order to truly achieve a greater presence and earn more business within the vertical or verticals it serves.  While virtually every brand can benefit from a solid digital strategy, it is important to remember the various components that are integral […]

Content Marketing, Social Media, and a New Push-Pull Strategy

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special […]

4 Ways to Write Sexy Content

I’m going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells. If you can make your product sexy, there’s a good chance sales will spike. In the online marketplace, one of the easiest ways to do that is through your content–appealing, engaging text and product images. Your […]

The Power of Stories in Marketing

I recently read a quote from Lewis Schiff of the Inc. Business Owner’s Council who said: “Facts get recorded; stories get remembered.” Well, I couldn’t agree more, Mr. Schiff.  And here’s why. Let’s use this year’s Olympics as an example. I’m willing to bet that if I asked you what John Orozco scored on the pommel […]

S(eo)aturday Roundup

WebiMax How do you know if you’re getting the scoop on Snoop or some impostor?  Facebook’s name-verification facelift. If you didn’t get notified, you need to raise your level of clout… Badgeville also made changes, integrating information from Klout, giving brands the ability to interpret if social ‘studs’ or ‘duds’ are taking part in ‘gamification.’ […]

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