Tag: culture

Tag: culture

Customer Engagement Considering the Individualistic – Collectivistic Cultural Split

I have written about cultural characteristics often on this blog to affirm their importance for proper international SEO and general internet marketing efforts that are catering to specialized or international markets. [One side note is that cultures are not restricted solely to countries, as groups within an overall culture can have their own specific cultures […]

Nike’s ‘Black & Tan’ Mistake; More Cultural Lessons for PR & Marketing

Athletic and cultural giant Nike had a significant misstep last week when they named a limited edition shoe after the drink known in this country as a “Black & Tan,” a layered combination of a stout and lager beer. The company was doing so to honor Ireland in the run-up to St. Patrick’s Day, however, […]

More on Cultural Characteristics & Their Impact on Internet Marketing

In Monday’s post, I introduced the idea of cultural characteristics and looked at power distance. Certain characteristics of culture influence the way people act and experience their world and, of most interest to those in international SEO, experience the internet. Many aspects of certain cultures have changed over time, however core elements of culture tend to […]

Understanding Cultural Characteristics & How They Impact Your Web Presence

Culture is a dynamic, living thing. This may be an exaggeration of sorts, but the point is culture is an evolving entity that impacts just about every aspect of our lives. It impacts the way we experience our days, structure our time, share with friends, work at our jobs, and – how we experience the […]

Reframing the Challenge of Culture for Strat. Comm., PR, & Internet Marketing – p.1

I’ve touched on the fact before that conducting business in international markets forces much change on a company. From adapting to new political and economic structures to understanding different legal systems and how they all impact your business model, the way you run your business from top to bottom simply changes; you adjust it according […]

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