There definitely have been more than a few businesses and organizations that were initially dismayed at the changing of their Facebook brand pages to the Timeline format. What they may not have realized yet, however, is that the Facebook Timeline format will turn out to be highly beneficial for meeting their SEO and social media marketing needs. In fact, what everyone really seemed to need was an article from Mashable, that was recently posted, which outlined and detailed the ways in which Facebook Timeline has been designed to enhance marketing on the social media network.
The Mashable article actually provides three main reasons for which the new Timeline brand pages are beneficial for businesses on Facebook. What are they? You can find out what they are by reading below.
1. The new Timeline format encourages continuous rejuvenation of content and material. This in turn has been shown to increase new traffic to a business’s Facebook page. The previous “default tab” format had not been as conducive to allowing new visitors to learn more about a company and its products or services. The Timeline format, on the other hand, provides ample opportunity for companies to gain exposure for their brands. They can best utilize this feature by posting new content on a regular basis, and sparking conversation with fans by running polls, discussion forums, and more.
2. Many have already noticed that Facebook Timeline is a format that provides an appealing and attractive display of visual content. In other words, it is optimal for posting images in a variety of size formats. Companies should take advantage of this to post images that show off their wares in the best lights possible.
3. The new Timeline format offers marketers a wide range of great analytics tools and insights built into it. Particularly useful is the real time data that it generates, which allows marketers to track the progress of posts immediately, and tweak as necessary.
Facebook definitely kept advertisers and marketers at the top of its mind when designing the Timeline format. Taking some time to understand the changes and how to best utilize them will help marketers in taking advantage of the enhanced marketing potential of their Facebook business pages.
For SEO professionals who have been grappling with the process of adjusting their companies’ Facebook Fan Pages to the new Timeline format, here is some news that will inspire them to keep at it. A recent study was conducted by Simply Measured, a company that creates social media analytics software, on 15 companies that updated their Facebook Fan Pages to Timeline on or very close to February 29th, 2012, which was the date that Facebook made Timeline available to businesses on the social networking site.
As reported in an article by Mashable, the study found that engagement on brand pages rose by approximately 46 percent from the time prior to businesses’ adoption of Timeline to after. This is a pretty monumental piece of news to all those other companies out there. Facebook had made promises to businesses that Timeline would provide a greater wealth of advertising potential and opportunities. Now, there is data to back up Facebook’s assertion.
When Facebook first rolled out Timeline for Pages over a month ago, it gave businesses a deadline of March 30th to update and tweak their pages to look great in the new format, before forcing them all to change. Now that the big day is fast approaching, this study can only serve as a greater impetus for businesses to switch as soon as they can, when their marketing potential can increase by large percentages.
What may be the reason for this greater engagement on Facebook Timeline? Many are saying that it is due to the enhanced visual elements of the new format. Timeline allows businesses to post images that can take up huge amounts of space on the walls of their Pages. Not only that, they can display a lot of creativity with the cover picture they decide to put up, as well as the small windows of images that appear right below it. There are a variety of other great features as well enhance the visual quality.
All businesses should hurry to update their Facebook Pages quickly before the deadline runs out, and their Pages are forced to change.